August 26, 2025

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NYSTIA Tourism Champions Shine at the

Great New York State Fair!

The 2025 New York State Fair is off to a strong start! Thousands of fairgoers are stopping by our booth, picking up guides from destinations across the state, and thanking us for being in the Expo Center. From Miss New York’s visit on opening day to families making our photo kiosk their new tradition, the energy has been fantastic!


We’re ensuring every Tourism Champion has equal visibility by rotating guides daily, and we still have volunteer spots open if you’d like to join us and help promote New York State destinations. A big thank-you goes out to all of the volunteers who have already given their time to make our presence at the Fair a success—we couldn’t do it without you!


Don't wait: Sign-up now to be a 2026 Tourism Champion and have your destination included in our NYS Fair booth next year! Invoicing will occur in 01/2026 unless otherwise requested.

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In This Newsletter:

Issue Feature:

- NYSTIA Tourism Champions Shine at the NYS Fair

- DONYS Scholarship Golf Tournament & Immersion Experiences

- Book Your 1:1 Networking Sessions

- 250th Luncheon Program Expanded

- Making Sense of U.S.-Canada Travel Disruption


Advocacy:

- Making Sense of U.S.-Canada Travel Disruption


Member News:

- ROVA Recognizes NYS Breweries & Oswego Fishing

- Erie Canalway Photo Contest: Call for Entries!


Events:

- 2025 NYS Tourism Excellence Summit


Featured Co-Ops:

- NEW: AAA Northeast Travel Marketplace

- DIscoverUpstateNY.com: The Premier Travel Website for Upstate NY with a New Look!


Job Postings:

- Director of Visitor Services, Genesee Country Village & Museum

Plan to Arrive on Wednesday, September 10

to participate in pre-Summit activities!

Destinations of NYS Scholarship Golf Tournament

Time: 10 AM – 6 PM

Location: Sagamore Golf Club


Share with your friends, family & network! You're invited to spend a day on the course with your tourism industry colleagues at the annual DONYS Scholarship Fund Golf Tournament featuring a beautiful Par 70 course, food and refreshments, fun activities, and staggered tee times. Details/Register Now

Immersion Tours: Two Terrific Options

Free! Limited capacity to 25 individuals

Immersion Tour #1: 

America's Cleanest Lake 

Boat leaves the dock at 2 PM 

All aboard the Lake George Association Floating Classroom, where you'll hop on a cruise around the lake to measure water clarity, catch zooplankton, and gain hands-on insight into what it takes to keep Lake George clear and clean. Details/Register Now

Immersion Tour #2:

Tourism in Our Towns

Bus leaves the hotel at 1 PM 

Tour around the nearby town of Lake Luzerne, featuring a tour and cheese tasting at Nettle Meadow Farm & Artisan Cheese, a potential short railbike ride at Revolution Rail Co., and a guided tour of facilities at the Adirondack Folk School. Details/Register Now

2025 NYS Tourism Excellence Awards & Summit

Book Your 1:1 Networking Sessions ASAP

These 15-minute conversations are included in your registration and are a great way to explore new tools, ideas, and connections that can help you meet your organization’s goals in 2025 and beyond. You can sign up for up to eight (8) sessions. Act now to ensure that you are able to secure sessions with the solution providers you want to connect with.


Book Your Sessions

From Headlines to Hotel Nights: Making Sense of Canada—U.S. Travel Disruption

The Rove team will join us in Lake George with the latest on Canadian and American tourism tensions with visitor sentiment, accommodation performance, visitor spending and more. Join James Sauter and Sally Donovan and take a deeper dive into specific counties and regions to understand which areas may be impacted more from the Canadian - U.S. tensions and where there is opportunity.


About this Session

NYS 250 Commemoration Summit:

Friday Luncheon Program Added to Agenda

Thanks to the generosity of our partners Brookfield Renewable and Saratoga County 250th Commission, we have expanded our Friday, September 12th NYS 250th Commemoration Summit program to include a meal. Thank you to our luncheon hosts:

Register Now - If you're registered for the 2025 NYS Tourism Excellence Summit, you are already registered for the 250 Commemoration Summit. There is no need to register twice.

⚖️ Advocacy Matters to You

🇨🇦 The Rove team is back with a special session at the 2025 NYS Tourism Excellence Summit on the latest on Canadian and American tourism tensions with visitor sentiment, accommodation performance, visitor spending and more. Join James Sauter and Sally Donovan and take a deeper dive into specific counties and regions to understand which areas may be impacted more from the Canadian - U.S. tensions and where there is opportunity.

Industry News:

ROVA Recognizes NYS Breweries & Oswego Fishing

Three New York State breweries: Arrowood Farms Brewery and Distillery (Ulster County), Dancing Grain Farm Brewery (Saratoga County) and Rising Storm Brewery Co. (Livingston County) are recognized in ROVA – The Magazine For Epic Road Trips..


Continue Reading

Erie Canalway Photo Contest: Call for Entries!

The Erie Canalway National Heritage Corridor is calling for entries for its annual Erie Canalway Photo Contest. Amateur and professional photographers are invited to submit up to three images that capture the canals’ beauty, vibrancy, and character. Winning photos will be...

Learn More

Events & Webinars:

NYS Tourism Excellence Awards & Summit

Event | NYSTIA | September 10-12

Register Now

Featured Co-Ops:

NEW: Northeast Travel Marketplace - January 21, 2026 at Gillette Stadium

Join the largest booking show in the Northeast!


  • 4,000 AAA Travelers
  • 70+ Travel Agents
  • Full Booking Center
  • Consumer Presentation


Sign Up Now - space is limited!

DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY with a New Look!

Presenting an Exciting New Look + Fresh Design

Increase Tourism by 'Sharing Your Adventure' starting at $300!


40,000 – 90,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers interested in visiting and engaging in your offering. Learn more about their programs promoting: America 250, 4 Season Destinations, Wineries, Breweries, Parks and more in your region.


Learn More & Sign Up

Job Postings

Director of Visitor Services, Genesee Country Village & Museum

The Director of Visitor Services, reporting to the VP of Marketing and Visitor Services, is responsible for managing activities that support and guide admissions and retail services, including (but not limited to) staff hiring, training, and scheduling. This role will work across our...


Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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