🗞️ NYSTIA News

"Get ready to make a splash this September in beautiful Lake George—where the views are stunning and the Tourism Excellence Awards are even more dazzling! It’s the perfect chance to soak up fresh ideas, celebrate the best in the business, and maybe even snag some inspiration (or a trophy). Can’t wait to see you there—let’s make waves together!"

- Cassandra Harrington, Event Co-Chair, Destination Marketing Corp. 

Register & Book Your Room

The Wednesday Webinars are back! Join us this fall as a presenter and share your best practices and case studies with the wider tNYS tourism community. All sessions get recorded and posted in an archive on the website as well as shared and promoted in the newsletter. The deadline for your submissions is July 31st.

Share a Proposal

We're seeking volunteers to help promote New York State destinations at the New York State Fair. As a volunteer, you'll engage with fairgoers at the New York State Fair Exposition Center and assist them in planning their next New York State vacation!

Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer.

Volunteer Now

Stay up-to-date with Canadian Traveler sentiment, cross-border travel patterns, and national travel data. Following up from their pre-2025 NYS Tourism Conference session Oh Canada! Staying In Tune with our Neighbors to the North, James Sauter and Sally Donovan from Rove will be providing updates on their popular presentation at the June 3rd TPA meeting at 10:30am.

Register now.

• Stay up-to-date with Canadian Traveler sentiment, cross-border travel patterns, and national travel data. Following up from their pre-2025 NYS Tourism Conference session Oh Canada! Staying In Tune with our Neighbors to the North, James Sauter and Sally Donovan from Rove will be providing updates on their popular presentation at the June 3rd TPA meeting at 10:30am. Register now.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Aline Gill is the VP of Digital Strategy for ITI Digital. As a seasoned professional with over 15 years of experience in the tourism industry, Aline brings a wealth of knowledge and leadership to her role as Vice President at ITI Digital. A native of Brazil, Aline earned her Bachelor’s in Tourism from Universidade Federal de São Carlos in São Paulo. Early in her career, she honed her expertise by working in various sales...

Meet Aline

NOTE TO NYSTIA MEMBERSHIP: Museums are a vital part of our community, and many are primary drivers of visitation to our destinations. Please share this article with the museums in your region, county, neighborhood and/or membership and urge them to participate. Thank you! Bob Provost

Empire State Development is continuing to encourage participation in the New York State Study of Public and Private Museums, and is pleased to share that Wilkening Consulting will be hosting a series of webinars designed to help institutions understand how to participate. These informative sessions will provide an overview of the study, answer common questions, and offer resources to help institutions complete the survey with confidence. Advanced registration is encouraged.

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Governor Kathy Hochul announced the substantial completion of Glens Falls’ Downtown Revitalization Initiative projects at a ribbon-cutting ceremony for the Market & Event Center on South Street. With the completion of this anchor project, Glens Falls has nearly completed all of its projects funded under the State’s highly successful Downtown Revitalization Initiative (DRI)...

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Explore the newly released schedule today and start planning how you’ll fill your days at the World Canal Conference 2025. And stay tuned for more announcements!

Full Schedule

The NYSTIA Co-Op feature will appear in the AAA Northeast’s Digital Publication YourAAA (MA, RI, CT, NY and NJ) reaching 1.4 million travelers!

• Recommend your destination through the trusted brand of AAA
• Inspire travel to your destination through content marketing
• Link directly to your website or AAA.com for hotel bookings.
• & more!

Learn More & Sign Up

AMERICAN ROAD is the ideal place to inspire road trip heritage-minded travelers to experience authentic, intriguing, nostalgic, and picturesque, off-the-beaten-path destinations. Listed by Enjoy Travel Life as #1 in the Best Specialty Magazines for Travelers in 2024 and a social influencer KRED rating of 995/1000 in the travel category, there is no better place to promote your destination travel opportunities than AMERICAN ROAD.

Reserve by tomorrow, May 28 to be a part of the summer issue!

Learn More & Sign Up

Alon Tourism Solutions is seeking an enthusiastic and detail-oriented Sales & Marketing Coordinator to join our team. This full-time role offers an exciting opportunity to support dynamic, high-impact tourism programs and collaborate with a passionate team dedicated to delivering outstanding results for clients across the tourism industry.

Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.