January 21 | 9:15-9:45 AM | Free | Register Now
The Catskills: Turning Data into Destination Growth
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Join us this Wednesday to discover how to connect the dots between visitor experience, behavior, and spend data to guide strategic decisions and drive growth! Featuring a case study of Ulster County and led by Jamie Mageau, Head of Advisory Services and Sally Donovan, Client Relations Lead at Rove, you'll explore fresh ideas and hear how leading destinations use data to drive measurable impact.
Rove is excited to share peer experiences with you as they talk about The Catskills. This session is designed for destination leaders and marketing executives who want to unlock actionable insights and make smarter, data-informed decisions that strengthen community impact. Register Now
| | NYSTIC 2026 Travel Show Season Begins in Washington, D.C.! | |
We launched our 2026 travel show schedule over the weekend at Washington, D.C. Travel Adventure Show to enormous traveler interest! Our booth was crowded with attendees of all ages seeking diverse experiences, with many expressing interest in trips related to America's 250th Commemoration...
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| | | Don't Wait to Register for the 2026 NYS Tourism Conference | Train Travel at 15% Discount | |
We hope to see you on April 22-24, 2026 in lively Utica, NY for three days of learning, collaboration, and inspiration! Travel to Utica easily and sustainability by train: attendees can arrive at and depart from Utica Union Station, and courtesy of Amtrak, passengers can book their travel at a 15% discount.
Learn More & Register
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⚖️ Advocacy Matters to You |
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Last week, Governor Kathy Hochul delivered the 2026 State of the State Address. Notable impacts to tourism include: expanding the footprint of Niagara Falls State Park to include the nearby Whirlpool and Devil's Hole State Parks, establishing New York as the nation's hard cider capital, and expanding the county infrastructure grant program. View the Book
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Are you owed funding from New York State, for services already delivered? Easily ask NYS and help with advocacy efforts at the same time. The New York Council of Nonprofits, Inc. and partners have created a form to make it easy for you to get that information directly to the Governor's Appointments Secretary, Cathleen Benhamin. Let NYS Know Of Your Delays
| | Registration Now Open for The Museum Association of New York's 2026 Annual Conference | |
Generously co-hosted by the New York State Museum—at the doorstep of state government—the conference offers a timely opportunity to connect, advocate, and celebrate the globally admired impact of museums across New York State...
Learn More & Register
| | | Governor Hochul Celebrates Groundbreaking of Micron's Semiconductor Manufacturing Facility in Central New York | |
Governor Kathy Hochul today celebrated the groundbreaking of Micron’s first semiconductor fabrication facility in Clay, Onondaga County, a culminating milestone for the largest private investment in New York history and a transformational moment for the state’s economy...
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| | | $500,000 New York State Community World Cup Grant Program Launched | |
The New York State Community World Cup Grant Program ensures the 2026 FIFA World Cup is celebrated throughout New York State by supporting locally led viewing events. Municipalities, chambers of commerce, nonprofit DMOs, tourism entities, and other eligible partners are invited to apply for support.
Learn More & Apply
| | | Vote for the Strong National Museum of Play as Best Museum | |
USA Today has nominated The Strong as the “Best Children’s Museum” and “Best Pop Culture Museum” in the nation. Show your support! You can vote daily through February 9.
Vote Now
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Take Off, New York Example Social Media Post
Next Week is Plan For Vacation Day
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📅 Mark your calendars, next week is Plan for Vacation Day! It’s the perfect reminder to look at your earned PTO and start turning those days into real plans.
Whether it’s a cozy weekend getaway, a scenic hike, or a trip to a favorite town, taking time off benefits you and our communities, too. Start dreaming, start planning, and get ready to #TakeOffNY !
#UseYourPTO #PlanForVacationDay
Suggested Graphic: Download the easy-to-use poster template, add your destination logo and photo to encourage people to plan travel to your destination this year, and share with your network!
| | Access the free Take Off, New York media kit | | | |
Wednesday Webinar: Turning Data into Destination Growth
Webinar | Rove | January 21
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Retirement Celebration in Honor of Carol Eaton
Event | Visit Syracuse | February 5
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New York State Economic Development Council Conference
Event | Economic Development Council | February 10
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| | ROVA: The Magazine for Epic Road Trips | |
ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and activities and heritage tourism. Sign up for the April/May 2026 Program: "Celebrate America 250 Road Trips" destinations. This issue includes special ROVA content featuring:
- America 250 Iconic Summer Road Trips from America's History
- The Bird Call of the Wild
- Boozy Trails (includes Hudson County)
Learn More & Sign Up
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New York Family is here to help you reach the decision-makers behind family travel—NY-DMA parents! These engaged planners are actively seeking experiences for both adult and family travel.
New York Family specializes in custom marketing solutions, including sponsored and branded content, print (600,000 monthly readership), digital + email (160,000+ opt-in subscribers), live events & more!
Learn More & Sign Up
| | | Paid Media and Data Strategist, Regional Office of Sustainable Tourism | The Paid Media and Data Strategist will support the planning and execution of advertising campaigns to reach and influence the right audiences to support goals....Learn More & Apply | | | Thank you to our Partnership Community! | | | | |
WHAT WE DO:
We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.
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