November 4, 2025

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2026 New York State Tourism Conference

Registration is now open for the 2026 New York State Tourism Conference! Join tourism professionals from across the state and country on April 22–24 for three days of learning, collaboration, and inspiration. This annual event unites industry leaders to explore the trends shaping New York’s tourism future.


This year’s conference will be hosted in Utica, New York, a vibrant city of growth, culture, and community. Experience why the region is among the fastest-growing in the state as you sample Utica's famous dishes, connect with the local community, and discover all that Oneida County has to offer. This can't-miss event will be hosted at the welcoming and centrally-located Delta Hotels by Marriott Utica.


Discover new ideas, strengthen industry connections, and celebrate all that makes New York’s tourism community thrive!


Register Now | Book Your Room | Learn More

Welcome to the Delta Hotels by Marriott Utica, your host hotel and gateway to the heart of historical Utica, New York! We are absolutely thrilled and honored to announce that we will be hosting the prestigious 2026 New York State Tourism Conference. Our team is buzzing with excitement to welcome all our esteemed guests, and we eagerly anticipate sharing the charm and rich heritage of Utica with you. We look forward to a memorable event and trust you'll discover the many wonders this vibrant city has to offer. - Sabrina Vedder, Catering Sales Manager, Delta by Marriott Utica

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In This Newsletter:

Issue Feature:

- Registration Now Open for NYSTC26

- Upcoming Wednesday Webinar & Oct 28. Recap


Advocacy:

- Destinations International: Advocacy & Action Launched

- U.S. Travel Reports on Government Shutdown


Member News:

- Rainbow Air's 'Niagara Virtual' Finalist for World's Best

- 2026 Pace Forum: You're Invited!

- CSNY Magazine Recognized for Contribution to Tourism Success

- NYS Canal Infrastructure and Event Grants


Events:


- Wednesday Webinar

- New York Accessible Travel Conference

- NYS Agritourism Conference


Featured Co-Ops:

- AAA Northeast End of the Year Special

- Adara: The Ultimate Destination Marketing Solution


Careers:

- Part Time Administrative Coordinator, Adirondack Regional Tourism Council

Tomorrow:

November 5 | 9:15-9:45 AM | Free | Register Now

Using Tech to Bring Back the Heart and Soul of Tourism

Learn how to use AI to create emotionally-resonant, story-driven travel content

In tomorrow's Wednesday Webinar, hear from Jackie Saunders from Tiki to discover how to bring the magic back into travel and remind the world that your destination isn't just about where people go and how they do it, but why they go. The discussion will highlight how you can measure inspiration, transform data into meaningful narratives, and rekindle the human motivations behind travel.

Oct. 28 Webinar Recap: For those of you who miss last week's Wednesday Webinar Immersive Exploration: Building the Finger Lakes Virtual Museum with Kyle Pierce from STQRY and Jessica VanDeMar from the Finger Lakes Visitors Connection, you can access the full recording and slide deck here.

⚖️ Advocacy Matters to You

  • This month, Destinations International launched a significant new DI initiative: Advocacy & Action. Grounded in a clear framework and real-world tools, Advocacy & Action equips destination organizations with the strategy, structure and support to lead with purpose, act with confidence and drive meaningful change.
  • U.S. Travel: As the government shutdown enters its fourth week, the toll on travel continues to grow. During the last extended shutdown in 2019, losses reached nearly $1 billion per week—about $1,615 every second. By that measure, this shutdown has already cost more than $3 billion in travel-related economic activity. See U.S. Travel's real-time cost ticker here.  

Industry News:

Rainbow Air's 'Niagara Virtual' Adventure is Finalist for World's Best New Family Ride/Attraction for 2025

The International Association of Amusement Parks and Attractions (IAAPA) has named "Niagara Virtual,” the exciting and gamified Virtual Reality (VR) adventure at Rainbow Air Helicopter Tours’ new home in Niagara Falls, as a finalist for the group’s Brass Ring award for the “Best New Product” in the Family Ride/Attraction category in the world!


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2026 Pace Forum: You're Invited!

"Calling all membership and partnership professionals! PACE (Partnership And Community Engagement) Forum will be in Kissimmee Florida in March of 2026. If you oversee membership/ partnerships for your destination - this event is for you! PACE is a peer lead forum that discusses trends and best practices in our industry. And our very own Josiah Brown will be the keynote speaker! RSVP & More Details


If you have any questions on this educational event, please reach out to me at gregl@visitrochester.com." - Greg LaDuca, 2025 PACE Conference Chair, 2026 PACE Programming Chair

Content Studio's New York By Rail Magazine is Recognized for Contribution to Tourism Success

Content Studio New York’s annual, full-color-glossy, national, award-winning magazine, New York by Rail, has been credited with successfully promoting New York State tourism and, thereby, helping to significantly boost the state’s economy. The State-Amtrak...


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Apply Now! 2026 NYS Canal System Tourism Infrastructure and Event Grants

The New York State Canal Corporation and the Erie Canalway National Heritage Corridor are offering competitive grant funding to support tourism, recreation, and events along the New York State Canal System including canal waterways and Canalway Trail...


Learn More & Apply - Apply through November 21, 2025

Events & Webinars:

Using Tech to Bring Back the Heart & Soul of Tourism

Wednesday Webinar | TIKI | November 5

Register Now

New York Accessible Travel Conference

Event | Queens Economic Development Corporation | November 6

Register Now

New York State Agritourism Conference

Event | New York State Agritourism Conference| November 10-11

Register Now

Featured Co-Ops:

AAA Northeast End of the Year Special

Inspire over 1.5 million AAA members in your drive market with AAA Northeast's Premier Digital Marketing Program – and save 40%! The NYSTIA Co-Op feature will appear in the AAA Northeast’s Digital Publication YourAAA (MA, RI, CT, NY and NJ) reaching 1.6 million travelers. 


Reach a Highly Engaged Audience of Travelers with AAA Northeast, including a dedicated email sent to 1.5M members driving readers to a hosted content article, recommending your destination and inspiring travel through the trusted brand of AAA and content marketing, and more!


Learn More & Sign Up

Adara: The Ultimate Destination Marketing Solution

Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more! With the power of their data sources, 

Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns.



Learn More & Sign Up!

Job Postings

Part Time Administrative Coordinator, Adirondack Regional Tourism Council

The Adirondack Regional Tourism Council (ARTC) — representing seven counties across New York State’s Adirondack Region — is seeking a part-time Administrative Coordinator to support regional tourism promotion and marketing efforts. This position offers...


Learn More & Apply

Share your organization's job posting - submit here.

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2026 Tourism Champion | Take Off, New York!

Thank you to our 2025 Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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