🗞️ NYSTIA News

This 2025 Expedia Group Advertising NYSTIA Co-Op Program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost-effectively target your messaging and book travel from qualified travel intenders! Learn More

Campaign Dates: July 15, 2025 - September 30, 2025

Sign-Up Deadline: June 20th

Assets Due: June 30th

Sign Up Now - grant funding is limited!

Thank you to everyone who joined us this morning for the Oh, Canada 2.0 Briefing with James Sauter and Sally Donovan from Rove. Though data points to a general decrease in Canadian visitors to the US, there are many positives to consider in travel sentiment, particularly with domestic travelers.

Feedback Form | Slide Deck

The Wednesday Webinars are back! Join us this fall as a presenter and share your best practices and case studies with the wider tNYS tourism community. All sessions get recorded and posted in an archive on the website as well as shared and promoted in the newsletter. The deadline for your submissions is July 31st.

Share a Proposal

We're seeking volunteers to help promote New York State destinations at the New York State Fair. As a volunteer, you'll engage with fairgoers at the New York State Fair Exposition Center and assist them in planning their next New York State vacation!

Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer.

Volunteer Now

• Thank you to everyone who joined us this morning for the Oh, Canada 2.0 Briefing with James Sauter and Sally Donovan from Rove. Though data points to a general decrease in Canadian visitors to the US, there are many positives to consider in travel sentiment, particularly with domestic travelers. Feedback Form | Slide Deck

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Devon Bosco is the Trade Show Marketing Manager for Carvertise, America’s largest rideshare advertising company. Founded in 2012, their mission is to create a new global marketing medium that changes the way brands interface with consumers with wrapped-car campaigns powered by their network of 300,000 registered drivers....

Meet Devon

Governor Kathy Hochul has announced the launch of I LOVE NY's new integrated summer tourism and travel campaign, highlighted by two new ads running through August across New York State, and in traditional drive markets including Canada. This includes advertising across broadcast, streaming and social platforms, and showcases some of the attractions and activities available...

Continue Reading

The New York State Office of Parks, Recreation and Historic Preservation and the towns of Covert and Ulysses and the Village of Trumansburg today announced a 90-acre park located on the western shore of Cayuga Lake in Seneca County is open for passive recreation such as hiking and nature observation – with additional outdoor recreational activities, environmental education and cultural events to be planned for the future...

Continue Reading

ROVA - The Magazine For Epic Road Trips featured the Finger Lakes region for breathtaking hikes and endless outdoor activities in the Endless Summer Roads feature. And in the American Wineries: Not Just Napa feature, ROVA shares "...some of the most interesting, fruitful and scenic wineries" and three NYS Wineries are featured: Lakewood Vineyards, Watkins Glen, Deer Run, Geneseo and Heron Hill, Hammondsport. Stay tuned for ROVA's next adventure with the exciting 5th Annual Brewery Round-up in the August/September issue and join us in the ILNY-branded Brewery + Fishing section.

In partnership with the New York State Canal Corporation, the Erie Canalway National Heritage Corridor has announced the release of a new Junior Ranger activity booklet for children and families.

Perfect for involving children in the Erie Canal Bicentennial, kids can complete activities to learn about the New York State Canal System and earn a badge, certificate, and title of Erie Canalway Junior Ranger. Booklets are available online and at 14 canal sites.

It’s the most wonderful time of the year! Things are heating up. Admit it. You’re daydreaming about the places you’d like to go this summer, and luckily, the latest copy of New York By Rail has rolled into town and is just the ticket to get you there. Published by Content Studio New York, The 2025/2026 edition of the award-winning New York By Rail, can take you places you’ve never imagined...

Continue Reading

The NYSTIA Co-Op feature will appear in the AAA Northeast’s Digital Publication YourAAA (MA, RI, CT, NY and NJ) reaching 1.4 million travelers!

• Recommend your destination through the trusted brand of AAA
• Inspire travel to your destination through content marketing
• Link directly to your website or AAA.com for hotel bookings.
• & more!

Learn More & Sign Up

Get ready for fall 2025! Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme. August/September Issue 5th Annual Brewery + Fishing Destinations:

• ROVA's Annual Brewery Round-Up
• Guide to Fishing

Learn More & Sign Up - Space Closes Today, June 3 2025!

Alon Tourism Solutions is seeking an enthusiastic and detail-oriented Sales & Marketing Coordinator to join our team. This full-time role offers an exciting opportunity to support dynamic, high-impact tourism programs and collaborate with a passionate team dedicated to delivering outstanding results for clients across the tourism industry.

Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.