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Join Nate at the Great New York State Fair!
Plan a 'Fair-Cation' & Promote Your Destination
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We're seeking volunteers to help promote New York State destinations at the 2026 Great New York State Fair. Volunteers will receive a free parking pass and two admission tickets (bring a guest or colleague) for the day(s) you volunteer. Choose a morning or afternoon shift and enjoy the full day at the New York State Fair with friends and colleagues.
Register today and choose your preferred day/shift. Sign Up Now
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Join us in Corning, NY September 16-18
Register & Book Your Room
| Book your room for the Radisson Hotel Corning and register now to join us at the 2026 New York State Tourism Excellence Summit! Gain actionable insights on best practices from award winning tourism campaigns, explore strategies for the year ahead, and more. Learn More | | |
⚖️ Advocacy Matters to You |
| | Advocacy Masterclass: Become an Effective Advocate for Your Organization, Destination and Industry | What happens when someone in an important meeting says "Tourism is just low-paying service jobs," or "Tourism has made housing unaffordable." Are you be prepared to respond? | | | |
Don't leave those conversations to chance. Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program, Advocacy Masterclass: The Destination Advocate, designed to help you become more effective advocates for their organizations, destinations, and the industry as a whole.
Learn More & Register Now
| | Recap: Advocacy Through Industry Storytelling Q2 June 8 Session | |
Thank you to the many individuals who us yesterday for the Q2 Advocacy Through Industry Storytelling session. Hosted by the NYSTIA Advocacy Committee and led by Josiah Brown, the New York Sherpa, Famous Destination Marketing and Amanda Dana, Orange County Tourism, key topics discussed included ways to build relationships with stakeholders, engage with the community, and effectively communicate that tourism organizations are much more than marketing entities; they are quality of life stewards.
The next Advocacy Through Industry Storytelling session will be hosted again this fall, so keep an eye out in this newsletter for the date and registration link.
| | New Member Introduction: Michele Cota from Discover New England | |
Please welcome Michele Cota, Executive Director of Discover New England, to the NYSTIA Community! Michele Cota began working for Discover New England in 2022 and brings 20 years of business, government and tourism experience. Most recently, Michele worked...
Meet Michele
| | | New York State Office of Parks, Recreation and Historic Preservation June Monthly 250 Newsletter | |
From featured sites and event roundups to Revisit the Revolution touring across New York State and more, check out New York State Parks & Historic Sites' monthly 250 newsletter; June edition.
Continue Reading
| | | Discover the Economic Impact of the Empire State Trail | |
The results are in: the Empire State Trail gets three times more visitors than the Statue of Liberty each year, and those visitors are making an impact on our economy. On Thursday, June 11 at 12:00pm, Parks & Trails New York is hosting a special webinar to unveil and explore...
Register Now
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You're Invited: Celebrate 40 Years with Skål International Albany/Upstate New York
Friday, June 19, 2026 | Hilton Garden Inn, Troy NY
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Join Skål International Albany/Upstate New York for a special evening celebrating their 40th Anniversary! The program will include the history of the club and guest speakers. Come and enjoy the camaraderie!
RSVP by June 12: Register Now
| | | Tour Cayuga Events and Programs Receive $30,000 in Tourism Support Grants | |
Tour Cayuga is pleased to announce the recipients of its 2026 Tourism Support Grant program. This year, a total of $30,000 has been awarded to support 22 local events, programs, and community experiences taking place throughout Cayuga County. The Tourism Support Grant program...
Continue Reading
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The State of the American Traveler Survey Findings - June 2026
Webinar | Future Partners | June 10
Learn More
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Economic Impact of the Empire State Trail
Webinar | Parks & Trails NY | June 11
Learn More
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Canal NY Marketing & Business Alliance 2026 Seneca Falls Event
Event | Canal NY | June 19
Learn More
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Skål Albany/Upstate New York 40th Anniversary Event
Event | Skål Albany/Upstate New York | June 19
Learn More
| | ROVA: The Magazine for Epic Road Trips | |
Sign up for the August/September Co-Op section, featuring the section theme:
- 6th Annual Brewery, Cidery and Distillery Destinations
- Fishing Destinations
All participants receive multimedia exposure on rovamag.com with a 728x90 ad banner and those with and those with a ¼ page or larger can submit a blog to match section themes!
Learn More & Sign Up by June 8, 2026
| | | NYSTIA Members Exclusive - Save $900 on Wheresight Activate5 | |
Improve the digital capabilities of 5 tourism businesses with Activate5!
This auditing program provides you with benchmarking, tailored roadmaps, expert support, progress tracking and 12 months to the Wheresight platform. As a NYSTIA member, the standard $900 setup fee has been waived, reducing the total investment from $4,995 to $4,095 for 12 months.
Learn More & Sign Up
| | | No new jobs have been posted this week, but you can view the open listing anytime on our website. Open Job Listings | | Thank you to our Partnership Community! | | | | |
WHAT WE DO:
We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.
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