broJuly 29, 2025

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Tourism Champions - We're Planning for 2026!

Sign up now for another year of exposure, benefits, & more

Thank you to all of our 2025 Tourism Champions! The commitment of 40+ destinations to our programming and consumer travel shows schedule had a profound impact in 2025. Your support enabled us to invest in an expanded schedule and additional events: 


  1. We promised 18 travel shows and we delivered (more!). We attended new domestic and international shows, adding Chicago, Washington D.C., Boston, and Erie, PA to our schedule. We exhibited at five consumer events in Toronto, Ottawa and Montreal.
  2. We continue to have a Thruway presence at the Port Byron Old Erie Canal Heritage Park eastbound exit.
  3. We return to the New York State Fair August 20 to September 1, 2025! 
  4. We reported to you after each show in the weekly NYSTIA newsletter. 

There will be no price increase for 2026!


However, we are budgeting and contracting for the next year, so we are asking for your 2026 registration asap. Invoicing will occur in January 2026 unless otherwise requested. I look forward to representing your destination to travelers across the northeast!


- Nate Gresock Consumer Programs Coordinator

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In This Newsletter:

Issue Feature:

- Be a Tourism Champion for 2026

- DONYS Scholarship Golf Tournament

- Immersion Experience: Lake George Floating Classroom

- Register for the 250 Commemoration Summit

- Volunteer & Join Us at the NYS Fair


Advocacy:

- Domestic travel going strong


Member News:

- Governor Hochul Announces Wastewater Infrastructure Upgrade to Support Regional Tourism

- Governor Hochul Announces Completion of Modernization and Expansion Project at Syracuse Airport


Events:

- 2025 Akwesasne Art Market

- State of the American Traveler August 2025

- 2025 NYS Tourism Excellence Summit


Featured Co-Ops:

- New York Family Media Co-Op

- NEW: 2025 'Explore New York' Multimedia Marketing Initiative


Job Postings:

- Communications & Outreach Manager, HRVG

NYS Tourism Excellence Awards & Summit

Register now for these Wednesday, September 10 programs:

🏌 DONYS Scholarship Golf Tournament


Time: 10 AM – 6 PM

Location: Sagamore Golf Club

Price: $125 per Individual or $450 per Foursome


Spend a day on the course with your tourism industry colleagues at the annual DONYS Scholarship Fund Golf Tournament featuring a beautiful Par 70 course, food and refreshments, fun activities, and staggered tee times. Register Now

⛴️ Lake George Association's Floating Classroom


Time: 2 PM – 4 PM

Location: Lake George Association Floating Classroom

Price: Free! (sponsored by Brookfield Renewable and Terraform Power)


During this fun, fact-filled cruise, you'll measure water clarity, catch zooplankton, and investigate other water quality parameters — gaining hands-on insight into what it takes to keep Lake George clear and clean! Register Now - Capacity is limited to 25 people

🇺🇸 You're Invited! NYS 250 Commemoration Summit

Date: Friday, September 12

Time: 9 AM – 11:45 AM

Price: Free! If you are registered for the Summit, there is no need to register. Please send this link to your local historians to invite, as seats are limited.


Featured programming will include updates from NYS officials, event and promotional plans already under development as well as proposals for collaborative, integrated efforts to maximize public engagement and successful outcomes. Register Now

Important: The early-bird discount and reduced hotel room rate expires on August 8. There will be no extensions nor guarantees of room availability after this date. Book your room now

🗞️ NYSTIA News

Join us at the New York State Fair!

Volunteer to help promote New York State Destinations! Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer! Volunteer for a morning or an afternoon shift and enjoy the full day at the New York State Fair!


Register Now - choose your preferred day/shift

Call for Proposals! Share Best Practices/Case Studies in a Wednesday Webinar

The deadline to submit is July 31, 2025. Share a Proposal

Contact Brooke Wilson with any questions

⚖️ Advocacy Matters to You

Industry News:

Governor Hochul Announces Completion of Wastewater Infrastructure Upgrade to Safeguard Lake Champlain and Support Regional Tourism

Governor Hochul announced the completion of a critical $3.1 million wastewater infrastructure improvement project in the Town of Westport, Essex County. The improvements not only protect public health and the environment but also help preserve Lake Champlain’s...


Continue Reading

Governor Hochul Announces Completion of Expansion and Modernization Project at Syracuse Airport

Governor Kathy Hochul has announced that work has been completed on a project to enhance the passenger experience at Syracuse Hancock International Airport, creating a world-class travel hub that will benefit the entire Central New York region...


Continue Reading

Events & Webinars:

State of the American Traveler Survey Findings - August 2025

Webinar | Future Partners | August 06

Register Now

NYS Tourism Excellence Awards & Summit

Event | NYSTIA | September 10-12

Register Now

Featured Co-Ops:

NEW 2025 Multimedia Marketing Initiative:

Target New York State Fair Visitors as They Traverse New York State!

Advance Media NY Travel & Tourism and NYSTIA are partnering to offer New York destinations an opportunity to take advantage of this incredible audience to encourage fairgoers to visit your destination on their way to the New York State Fair or on their way home from the NYS Fair… or invite them to visit later this Fall, with ad placement adjacent to /embedded in NYS Fair content!


The Fair coverage will begin on August 6 and run through September 5, 2025.



Learn More & Sign Up!

New York Family Media Co-Op Program

New York Family is here to help you reach the decision-makers behind family travel—NY-DMA parents! These engaged planners are actively seeking experiences for both adult and family travel, and we make it easy for you to connect with them.


New York Family specializes in custom marketing solutions, including:

  • Sponsored and branded content
  • Print (600,000 monthly readership)
  • Digital + email (160,000+ opt-in subscribers)
  • Live events & more!


Learn More & Sign Up

Job Postings

Communications & Outreach Manager, Hudson River Valley Greenway

The Hudson River Valley Greenway has created a new position of Communications and Outreach Manager to develop and coordinate all organizational communications, outreach...


Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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