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A Message from Mark Ezell, Commissioner, Tennessee Department of Tourist Development
Tennessee is proud to host the 2026 Travel South International Showcase in Nashville. We are especially grateful to the more than 450 travel industry professionals, international tour operators, journalists, and destination partners who will join us in Music City for this extraordinary gathering.
There is no better way to experience the American South than to be here—meeting our people, tasting our food, hearing our music, exploring our great outdoors, and experiencing firsthand the kindness and hospitality that make this region so special.
We have an outstanding lineup of events, business appointments, and unforgettable Southern experiences planned to inspire new itineraries, strengthen partnerships, and create even greater opportunities to grow international travel. Exciting things are ahead, with a new direct Air France flight from Paris to Nashville, and Aeromexico from Mexico City to Nashville, further boosting our connectivity.
You’ll get to explore beyond Nashville! Eight post-Showcase familiarization tours will take delegates across Tennessee, into Alabama, Arkansas, Georgia, Kentucky, and Mississippi, spotlighting the remarkable diversity of destinations and experiences across our region.
Together, our 12 Southern states share an ambitious goal: moving toward $10 billion in annual international visitor spending before 2030. Achieving this milestone requires strong partners, compelling storytelling, and a shared commitment to inspire more international visitors to discover the American South.
To everyone joining us in Nashville, thank you for investing your time and energy in our region. We can't wait to share why Tennessee Sounds Perfect and to share the best of the South with you!
Mark Ezell
Commissioner, Tennessee Department of Tourist Development
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