Institute for Public Relations
IPR is featuring some of the many women PR pioneers and modern-day heroes to celebrate Women's History Month

Denora “Denny” Griswold was born in New York in 1908. She graduated with a bachelor’s degree from Hunter College and received a master’s degree from Radcliff College. She went on to become a radio commentator for the Mutual Broadcasting Company, a script writer for NBC, and was managing editor of Forbes magazine.

Griswold is credited with bringing recognition to public relations as its own profession. In 1944, she founded the industry’s first newsletter, Public Relations News. She served as an editor for the newsletter for nearly 40 years and won a Guinness World Record for founding the first public relations weekly in the world. PRNEWS is still in operation today.

In 1946, she also founded the first women’s public relations organization, Women Executives in PR (WEPR). Throughout her life, she received over 100 awards and honors for community and public relations achievements. Griswold died in 2001 at the age of 92 years old.

This summary is provided by the IPR Digital Media Research Center

Pew Research explored how Americans get their news.

A survey of 11,178 U.S. adults was conducted from July 26 – Aug. 8, 2021 and another survey of 9,220 U.S. adults was conducted Aug. 31 – Sept. 7, 2020.

Key findings include:
  • 23% of Americans said they get news at least "sometimes" from podcasts.
  • 33% of adults ages 18 to 29 reported getting their news from podcasts, the highest percentage of all age groups.
  • Political groups were similar in their use of podcasts for news: 23% of Republicans and 24% of Democrats reported getting their news from podcasts.
  • Respondents with more formal education and higher incomes were more likely to get news at least "sometimes" from podcasts
  • 28% of respondents with at least a college degree reported getting news from podcasts, compared to 17% of respondents with a high school education or less.

Anja Spoljaric & Ana Tkalac-Vercic, Ph.D., University of Zagreb
This summary is presented by the IPR Organizational Communication Research Center

Researchers examined the relationship between internal communication practices and employer brand.

A survey of 1,805 employees in Croatia was conducted.

Key findings include:
  • Employees are more likely to be satisfied with internal communication efforts when there is:
  • Immediate feedback
  • Meaningful internal communication
  • Abundant internal communication channels
  • Open and equal communication atmosphere
  • Higher levels of internal communication satisfaction contribute to employer brand identification, loyalty, and commitment among employees, consequently increasing the perception of employer attractiveness.
  • When employees are willing to put effort and commitment into their work, organizations are perceived as providing a creative and exciting environment, which makes the employer brand more attractive to current and potential employees.
The Harris Poll and Hue examined employee demands and perceptions of their companies' diversity, equity, and inclusion (DEI) efforts.

A poll of 3,000 professionals across the United States was conducted December 2021 – January 2022.

Key findings include:
  • 40% of underrepresented employees reported that they've experienced discrimination at work, compared to 12% of white workers.
  • Less than 25% of Americans said their current or most recent employer invested in any diversity recruiting-related initiatives during the past six months.
  • 70% of all employees agreed that seeing others who look like them in the workplace motivates them.
  • More than 25% of respondents reported that their company has more people of color (29%) or more women (27%) than it did one year ago.

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