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Why December Matters!
December is more than just a month. For many of us, it’s a season of joy, family, and celebration, as the holidays bring us closer to the people and traditions that matter most. It’s also a month where we tie up loose ends, make big decisions, and set the tone for the new year.
For businesses, this is crunch time. It’s the season where customers are making decisions, finalizing purchases, and looking for brands that stand out. It’s the opportunity to tap into the excitement of the holidays and align your story with what people care about right now.
Here are just a few reasons December is the perfect time to advertise:
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The Holiday Buzz: People are in the spirit of giving, shopping, and connecting with brands they love.
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End-of-Year Goals: Consumers and businesses alike are eager to make impactful moves.
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A Fresh Start Ahead: This is your moment to position your brand, story, or cause as a key player for 2025.
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Nepali American from Northern Virginia Indicted on First-Degree Murder Charge for Killing His Wife
By T. Vishnudatta Jayaraman
The indictment follows the late July disappearance of Bhatt’s wife, 28-year-old Mamta Kafle Bhatt, a pediatric nurse. Three weeks after she went missing, Bhatt was charged with concealing and physically defiling a dead body.
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Indian American Democratic Lawmakers Voice Criticism Over President Biden’s Pardon of His Son
By T. Vishnudatta Jayaraman
As criticism of the President's "unconditional” pardon of his son, they argue that his decision empowers President-elect Donald Trump, emphasizing that Democrats were expected to take the lead in limiting the power of pardons.
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President-elect Donald Trump Nominates Indian-Origin Kash Patel to Serve as The Next FBI Director
By T. Vishnudatta Jayaraman
Kash is a brilliant lawyer, investigator, and ‘America First’ fighter. He has spent his career exposing corruption, defending Justice, and protecting the American People. Highlighting Patel’s legal experience, Trump added that he had handled over 60 jury trials.
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President-elect Trump Issues Warning to BRICS Nations Against Creating Their Own Currency
By T. Vishnudatta Jayaraman
President-elect Donald Trump has issued a stern warning to the BRICS nations against creating their own currency, threatening a 100 per cent tariff if they move away from the U.S. dollar. Trump says there is no possibility of BRICS replacing the U.S. dollar in international trade.
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Bollywood Star Aamir Khan and Daughter Ira Khan Share their Mental Health Journeys With the US Surgeon General
By Ananya Prabhakar
Conversations touched on the importance of reaching out for help, the impact of therapy on mental wellbeing, and finding balance in a fast-paced world. The podcast hoped to stir more open conversations on mental well-being and normalizing seeking help.
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Indian American Claims to Have Solved the Mystery Behind 4,500 Years Old Egyptian Pyramids
By T. Vishnudatta Jayaraman
Indian American Rajan Hooda, PhD., a former McKinsey consultant and Senior Banker, has claimed to have unraveled the mystery behind the construction of Egyptian giant pyramids after dedicating over 50 years to the quest.
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Meera Makes Aloo Paratha: A Children’s Picture Book to Celebrate South Asian Cuisine
By T. Vishnudatta Jayaraman
By introducing South Asian cuisine in her stories, Narayan aims to encourage children to embrace their cultural roots. Her passion for writing for children blossomed after her daughter was born, and since then storytelling has become her favorite pastime.
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Special Launch Offer:
Up to 40% Off Advertising Rates!
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Whether you’re interested in showcasing a product, promoting an event, or building brand awareness, we have advertising options to help you stand out.
Contact SouthAsianHerald.com to inquire about this or other customized packages and make your mark in our very first issues!
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Upset Hindus Call on Walmart to Discontinue 74 Varieties of Lord Ganesh Underwear and Issue Apology
By SAH Staff Reporter
“Calling it highly inappropriate,” Upset Hindus are calling on Walmart, the multinational retail corporation headquartered in Bentonville, Arkansas, to immediately withdraw 74 varieties of underwear featuring the image of the Hindu deity Lord Ganesh.
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United States Approves Sale of $1.17 Billion Worth of Military Equipment to India
By SAH Staff Reporter
Lockheed Martin Rotary and Mission Systems will serve as the primary contractors for the deal.India is well-prepared to integrate this equipment and related services into its armed forces without difficulty. Furthermore, the sale will not disrupt existing military balance in the region.
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Amita Shetty to Lead UIC’s Data + AI Program
By News India Times
Through Tech Chicago, a national initiative to achieve gender equality in technology fields, Amita will transition from her current role to lead the new Data + AI program being launched at the university from a $1 million Google.org award. The program will equip undergraduate students with skills needed in an AI-driven world.
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A Melodic Journey: My Tryst with Music and a Maiden Malayalam Collaboration
By Praveen Chandra, Special to South Asian Herald
Praveen Chandra says he had an "exhilarating experience" working on his debut song, “Ariyunnen Hridayame." Every moment has been fuelled by an unwavering love for music. The song, distributed by Virgin Music, made a remarkable impact with over 100,000 views on Youtube in its initial run.
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Assistant Secretary Donald Lu to Visit South Asia from December 3-10 to Strengthen Partnerships in the Region
By SAH Staff Reporter
Lu's trip aims to strengthen partnerships in South Asia, fostering regional prosperity and security. During his visit to New Delhi, Assistant Secretary Lu will focus on advancing U.S.-India cooperation in the Indo-Pacific region and beyond.
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India Criticizes Asylum Seekers for “Slandering” Nation Amid Surge in U.S. Applications
By News India Times
Minister of State for External Affairs Kirti Vardhan Singh on Thursday accused some individuals seeking refuge abroad of “slandering” India and its societal conditions for “personal gain.” This criticism comes as asylum requests from Indian nationals to the United States have spiked dramatically.
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Let’s Close the Year Strong Together
To celebrate this season and support our community, we’re thrilled to offer something special: 40% off all advertising rates!
A chance to:
* Put your business in front of the right audience.
* Share your story with a community that values connection.
* Drive holiday sales, close year-end goals, or plant the seeds for 2025 success.
Whether you’re a small business owner, an entrepreneur with big dreams, or someone looking to make a difference, there’s a place for you here.
Help Us Grow!
Do you know someone who’d love the South Asian Herald? Share this email and invite them to join us. Let’s create a space that uplifts, celebrates, and connects us all.
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