Business owners throughout the Delaware Valley can learn how to successfully expand into international markets at a half-day seminar hosted by Neumann University on Tuesday, October 21. Attendees will learn how to evaluate export potential, analyze competitors, promote products globally, finance export sales, and manage export documentation.
Tony Ceballos,
director of the Philadelphia U.S. Export Assistance Center, will speak on international business planning. He will provide tips on market analysis, promotional strategies, trade missions, and services available through the U.S. Department of Commerce.
Debbie Nowak, vice president for international banking at National Penn Bank, will address export financing.
Jeff Briggs, director of sales for the United Parcel Service Chesapeake District, will explain freight forwarding and export documentation.
Dr. Mehdi Hojjat, professor of international business and finance at Neumann, will speak on recent trends in and projections for international trade.
Finally, Mark Capofari of Ancillare Global Logistics, will explain how he launched international marketing for his company.
