Science and marketing have always made good partners. Today, as technology etches itself ever deeper into our lives, this union is at a watershed. Neuromarketing has brought us to the point where science and marketing are virtually indistinguishable.
In today's always-online culture, we give up our personal information without a thought. Virtually no one looks at app permissions or reads a single line of the terms and conditions. Meanwhile, every screen tap, every "like," every swipe, and every page view is silently logged in massive servers somewhere. Neuromarketers today seem to have it a lot easier than the behavioral scientists of yesteryear.