If any of you have had the pleasure of hearing Joe Rand speak at places like the Inman Data Track or read one of his insightful books – How to be a Great Real Estate Agent or Disruptors, Discounters and Doubters, you know that he is one of the smartest and most client-centric leaders you will meet in real estate. Joe has been an avid fan of Broker Public Portal with Homesnap (BPP) since its inception.
In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.
If the MLS truly wants to make the Market Work, services for Confidence, Connections, and Community must apply to a broader understanding of what defines the market, and how the MLS can serve the needs of brokers and agents who understand that the real estate market includes commercial, rental, and new home.