Learn about this exciting new outreach initiative!

The ICCB is leading a statewide outreach campaign and capacity building initiative to support adult programs, community colleges, school districts and community organizations with student recruitment
Live Webinar:
Thursday, December 9, 2021
1:00 - 2:00 pm

Presented by:
Celina Shands, Founder/CEO, Full Capacity Marketing
Maryanne Conlin, VP of Marketing & Communications, Full Capacity Marketing
The purpose of this webinar is to inform stakeholders and providers with information about the statewide outreach campaign and the value of participation. 
Participants will learn: 
  • The components of the statewide outreach campaign and how they can benefit from participating 
  • The key timelines for campaign rollout 
  • How the campaign theme and messaging was developed from a data-driven approach 
  • An overview of the campaign tools and the purpose of each 
  • How to stay informed through the campaign updates
  • The project task force liaison for their area and how to provide ongoing input
Participation is open to ALL staff and instructors employed by ICCB-funded adult education programs.
Cost to attend: None
Participants will earn one hour of professional development.

Questions? Contact Laura Sherwood, [email protected], Jenny Siegfried, [email protected], or Sue Barauski, [email protected].
Celina Shands, M.S.
Founder/CEO – Full Capacity Marketing, Inc.
As a communications expert, Celina has helped more than 500 workforce development and K-12/postsecondary education organizations across the nation to build high-performing outreach campaigns that empower vulnerable populations, students and job seekers to embrace their potential and motivate employers to be part of the process. She has earned 76 global awards, including a 2021 Stevie® Award in Business for Communications Campaign of the Year, and is a former American Marketing Association Marketer of the Year. Download case studies and publications about student retention and recruitment at www.FullCapacityMarketing.com.
Maryanne Conlin, MBA
VP, Marketing & Communications – Full Capacity Marketing, Inc.
Working extensively with mission-driven organizations, Maryanne speaks and writes frequently about digital marketing and has been a contributor to MediaPost and Social Media Today. She has taught marketing communications at UC Berkeley and the University of Hong Kong and her work has been featured in the Huffington Post and Newsweek Interactive. Maryanne is a Fortune 100-trained consumer package goods marketer and awarding-winning social media expert. She has been named a Top to Follow by Mashable.com; won a Shorty Award for best content on Twitter; earned a Third Sector Green Award for her work on the United Nation’s Copenhagen campaign, and was a finalist for the Public Relations Society of America’s PRism Award for social media.
Watch for registration for these upcoming Outreach webinars!

  • Breaking Out of your Campus Silos: How to Create Systems to Increase Enrollments
  • Campaign Toolkit: Deploying Local Lead Generation Ads
  • What You Should Know about Campaign KPIs: Measuring Campaign Results
  • PR & Advocacy: Engaging Key Stakeholder Groups to Advance your Mission
  • Campaign Toolkit: Grassroots Efforts to Recruit Adult Learners