Measuring the Success of Employee Engagement
A Step-by-Step Guide for Measuring Impact and Calculating ROI
Patricia Pulliam Phillips, Jack J. Phillips, & Rebecca Ray
More companies are turning to engagement programs to recoup lost revenue and productivity, but these programs can lose critical funding when designed without business impact in mind. In this book, training evaluation experts Jack and Patti Phillips and knowledge organization expert Rebecca Ray make the business case for employee engagement initiatives, reveal what it takes to build a program with the end in mind, and ensure that employees drive innovation and increase sales with an engagement program that earns its keep.