To create a new look for American National, we first looked to who we’ve always been. The answer: you. You get to know our clients; you ensure their resilience for whatever may come their way. You make insurance personal, and you always have.


Your personal approach to building relationships informed and inspired a more modern look to our brand. One we’re confident you’ll be proud to use, share and even wear.


To address your questions and keep you informed, we'll provide timely updates as new details and information become available, minimizing disruption to your business. During the transition, both the old and new branding will coexist, allowing us to develop and produce new materials gradually. Rest assured that any signage requests currently in progress will incorporate the new branding. Furthermore, in the upcoming weeks, we will introduce a comprehensive program to replace existing signage and offer additional rebranding support.



Thank you for your ongoing dedication and for being a vital part of our team.

CLICK HERE for a sneak peek into our new identity!