December 2023
→ the big STORY
We’re back with another episode of the Built By Us Podcast! In this special episode, ASSETS' CEO Jaime Arroyo and Marketing Manager Kirsten McWilliams catch up with past Built By Us podcast guests: Teddy Boucard of Read Rose Books, local artist Keisha Finnie, and Jermaine Smith of SpiceKings Kitchen. Recorded during the ASSETS at 30 celebration, this episode takes a deep dive into their entrepreneurial journeys. Join the conversation as they share insights, triumphs, and challenges, offering a firsthand account of shaping the local business landscape. Don't miss out on the vibrant stories weaving into ASSETS' transformative journey over the past three decades! 
Ready to tune in? Search for "Built By Us" on your favorite podcast platforms or click on one of the buttons below. Listen on YouTube, Spotify, or Apple Podcasts. Stay tuned, stay curious, and stay inspired!
→ upcoming EVENTS & TRAININGS
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10 Steps To Starting Your Business Webinar
Jan 24 | 5:30 PM
Join our webinar to refine your business concept with practical steps for feasibility and enhancement. Explore market research and business planning tools to craft a robust business plan, pinpoint startup costs, and identify funding needs. Learn how to define your target audience effectively. Elevate your entrepreneurial journey with insights to validate and strengthen your business idea.
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Spring 2024 Idea Incubator Applications Open
Feb 1st
Idea Incubators provide a 10-week business development course for local entrepreneurs. This unique program offers an interactive and conversational way for aspiring entrepreneurs to learn and work through the early stages of the business planning process while creating positive relationships and networking essential for small business owners. Upon completion, participants leave with a solid business model, an outline for community impact, an understanding of their next steps, and foundational business models like developing a minimum viable product and a target market.
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Money, Money, Money
Feb 8th | 5-7 PM
From cash to loans, grants, and tax credits, every business needs money to operate. Join Cultivate Lancaster and learn more about funding options for startups and small businesses in Lancaster. The event will include workshops on how your small business can access and prepare for funding, opportunities for Q&As and one-on-ones with business experts, and information on local funding options. This is a night to not be missed if you are starting or growing your business in 2024!
ASSETS is a proud partner of
the U.S. Small Business Administration.
→ in case you MISSED IT
ASSETS Awarded the 2023 Lancaster County Association of Realtors and Commercial & Industrial Council Grant!
We're thrilled and grateful to announce that ASSETS has been honored with the 2023 Lancaster County Association of Realtors and the Commercial and Industrial Council Grant! This recognition fuels our commitment to fostering economic growth and empowering entrepreneurs. Thank you for your support on this impactful journey!
Transforming Communities Through Business

 ASSETS | 717.393.6089 | assetspa.org
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