ABM Franchising Group has released a new COM on leveraging digital and traditional marketing tactics to increase local brand awareness.
The COM details a two-pronged approach for developing essential assets as well as how to engage with a marketing agency to expand the impact of your strategic marketing plan.
For further information, we recommend you attend the 2021 Virtual Continuing Education Conference session "Creating a Digital Marketing Roadmap" on Friday, January 22nd, at 11:00 a.m. ET.
This class with a speaker from a digital marketing agency will provide an overview on engaging with agencies to help you cost-effectively reach decision makers in your key vertical markets.
The new COM lists resources franchises can use to assess, craft, and leverage marketing assets.