· Childcare providers, local non-profits, k-12 teachers and firefighters are at the very top when voters are given a long list of people and organizations to rate as favorable or unfavorable – AND they all rate at least 16 percentage points HIGHER than police unions.
· 73% of voters say there is a need for additional funding for programs serving children and youth.
· Homelessness and cost-of-living are seen as top problems of the state. Knowing this can help child and youth advocates frame issues, i.e., affordable childcare addresses cost of living in multiple ways.
· Voters place education at the top of a list of problems facing children and families. Lesson: Let’s all work together to address the needs of the whole child – education and services go hand-in-hand.
· Next to school districts, voters see local government as the organization most responsible for supporting children and youth. Lesson: Local policy solutions are essential and popular.
· New to the list of highest priorities for funding for children and youth – mental health services and job training for youth.
· When asked about the highest priority population to assist, voters say youth living in poverty.
· Voters are split in half (but persuadable to support) when asked about a “modest tax” increase for kids – but 80% support setting aside more of existing resources for kids! Only 27% support sales taxes when they are compared to taxing those with money, e.g., corporations, progressive real estate transfer tax.
· Support for more money for kids is as expected – Democratic women are 71%, while Republican men are 11%.
· 52% are willing to pay $100 more in taxes to support children and youth – with no difference in level of support related to the ages of the children getting funding and no difference related to the income of the voter.
· The most convincing messages were those related to safety and health, brain development, providing alternatives to the streets, and supporting homeless children. Also convincing are messages about supporting parents, providing equity, addressing low wages of childcare and afterschool workers, and supporting essential workers. Republicans respond favorably to messages about supporting parents.
· Most trusted messengers are pediatricians; least trusted, “your county supervisor.”
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