Greetings,

DID YOU KNOW that according to a study from Food and Function, niacinamide, a special form of vitamin B3, exerts liver protective effects against perfluorooctane sulphonate (PFOS), a persistent environmental contaminant?

A massive study from JAMA Dermatology of over 33,000 participants finds that niacinamide may significantly lower the risk of non-melanoma skin cancers.Those who began taking 500 mg twice daily soon after their first skin cancer diagnosis saw a 54% reduction in subsequent cancers. Across all participants, the supplement was linked to a 14% lower risk of developing any new skin cancer.

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Bonnie and Steve: The image above is the new graphic for the 2025-2030 Dietary Guidelines for Americans (DGA). While it can never be perfect when you're offering guidelines to a population of hundreds of millions, these DGA guidelines are the closest to our philosophy since the 40 years we've been in business.

The document from the departments who were responsible can be found here.

We took some direct quotes from the recommendations here:

• Hydration is a key factor in overall health. Choose water (still or sparkling) and unsweetened beverages.
• Prioritize protein foods at every meal. Our comment: they also mention choosing antibiotic and hormone-free animal protein.
• Your gut contains trillions of bacteria and other microorganisms called the microbiome. A healthy diet supports a well-balanced microbiome and healthy digestion.
• Eat vegetables & fruits throughout the day. Our comment: they emphasize consuming them in their raw and, if cooked, minimally processed state.
• Incorporate healthy fats.
• While no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet, one meal should contain no more than 10 grams of added sugars.
• Avoid highly processed packaged, prepared, ready-to-eat, or other foods that are salty or sweet, such as chips, cookies, and candy that have added sugars and sodium (salt). Instead, prioritize nutrient-dense foods and home-prepared meals. When dining out, choose nutrient-dense options. Our comment: our Natural Foods Shopping List avoids all unwanted and unnecessary artificial ingredient in prepared foods.
• Avoid sugar-sweetened beverages, such as sodas, fruit drinks, and energy drinks.
• Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.
• Our comment: the guidelines do not encourage eating too many grains. They are often heavily processed and/or are too high glycemic (turning into sugar quickly).

The big argument for health professionals’ is Secretary of Health and Human Services Robert Kennedy Jr.’s comment: “The new Food Pyramid will end the war on (a problem with) eating saturated fats.” Even the American Heart Association agrees that saturated fats can be a safe part of a healthy diet. The problem occurs when the saturated fat is combined with sugar in such foods as ice cream.

Trans fats (hydrogenated) are the serious cardiac health issue. The FDA Banned them in 2015, but food companies were given until 2018 to remove them completely, including even partially hydrogenated trans fats. Unfortunately, there are still many food manufacturers that have not complied with the ban. It is time for the FDA to fine companies that have not complied.

The committee should be commended for creating guidelines that have a real chance to make an impact for all Americans.

Amazon 57.60 (120 caps)

Nutritional Concepts 35.30

Savings: 22.30!!

Amazon 42.00 (30 caps)

Nutritional Concepts 31.12

Savings: 10.88!!

Amazon 46.00 (60 softgels)

Nutritional Concepts 27.80

Savings: 18.20!!

While Amazon is the frequent example, we found similar price disparities with many online retailers. We are authorized retailers of all of our brands while many online retailers are not. Our supplements come directly from the manufacturer and never encounter a third of fourth party.

PureInsight (formerly Genomics) harnesses the science of nutrigenomics so you can understand the relationship between your genes, nutrition, and wellness at the deepest level. Covering 72 genes in 11 trait categories, we've used Pure Insight since 2015 to help clients live longer with better quality of life.

How to Get Started

1. Order a genetic kit directly from Ancestry.com (AncestryDNA for $99) and send back your saliva specimen. When your results are ready, request that we set up a PureInsight account for you. We just need your full name, email address, and date of birth. You will receive an email invitation from PureInsight with a link to set up your account and instructions for how to upload your Ancestry data. You will receive a confirmation from PureInsight when your report is ready and we can then set up an appointment to go over your results.

Twice Weekly eNewsletters with Tons of Extra Content 

Long-form issues on Mondays and Wednesdays address all aspects of wellness including nutrition, mental and emotional health, physical activity, cooking, brand awareness, dietary supplements, medical breakthroughs, and much more.

Members Only Archives

Only paid members have exclusive, password protected access to our 48 title Action Plan Library, Natural Foods Shopping List (updated quarterly), and the most recent 100 issues of our email newsletter.

NCI Well Rewards are simple: 1 point for $1 spent on products.

How to Claim Your Well Rewards

We keep track of your points automatically. Discounts are automatically applied to your orders or you will be sent a promo code if you order online.

250 points = $5 off

500 = $10

750 = $10

1000 = $15

1500 = $15

2000 = $15

2500 = $20

Each 1000 thereafter = $25

Rewards can only be applied to dietary supplements. NCI Well Rewards start January 1 and ends December 31, 2026. We reserve the right to alter or cancel this offer at any time.

*If you prefer to call in or email your orders, continue to do so. Whatever is convenient and comfortable is what we want for you.

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There are two passwords returning customers need to have.

1. Password to log into your account. This is the password you entered when you first registered at our site. Only you know this password.
2. Password to get past the "Guest Area" firewall: discount2018. The password will always be discount2018 unless we notify you.

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1. Place your order to be shipped.
2. Place your order for pickup at our office.
3. Place your order online but pay offline by calling in your credit card info.

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Pay for your appointment directly from our wellness shop under Service Fees.

Self-Help Action Plans

Inexpensive self-help protocols covering myriad conditions. These do not replace individualized consultations. View all 48 titles under Action Plans.

Bonnie, Steve, Lilo, Cindy, Diana, Marisa, and Sally

Nutritional Concepts Inc.

155 Revere Drive, Suite 11

Northbrook, IL 60062

Phone 847-498-3422

Text 847-497-0902

Hours Of Operation

Monday through Friday 9AM to 5PM

Saturday 9AM to 2PM