Director Kacho Lopez's latest project reinvents the traditional Latin American percussion instrument
for Coors Light.
Kacho, who recently won
two Latin Grammys
for best music video direction, was the perfect fit for Coors Light's web content piece, where he was able to showcase his talent for storytelling. Kacho also recently wrapped commercials for Denny's and Walgreen's.
See the Coors Light video here.