New England Dairy Coordinates Milk Donation in Worcester

On Thursday, May 21, New England Dairy teamed up with Worcester Public Schools, the Patriots Foundation, Mass Military Foundation, The Guy Family Foundation, and Dairy Farmers of America to provide Meals and Milk to families in need throughout the City of Worcester. Parents were able to pick up their children’s daily breakfast and lunch offered through the school’s ongoing remote feeding program. Through the donations, families also received a gallon of milk courtesy of DFA and a week’s worth of groceries courtesy of the Guy Family Foundation. Lawrence Guy is a defensive star for the New England Patriots.

Dairy Farmers of America donated 1900 half gallons to the Worcester community, and “Groceries with the Guys” dis tributed nearly 850 meal boxes. Several media outlets covered the event explaining how dairy farmers are helping their communities during this time.   Watch the story from WCVB Boston .
Coronavirus Food Assistance Program (CFAP)
Application Opens May 26

Dairy farmers who have been impacted by COVID-19 are eligible to apply for assistance through CFAP beginning Tuesday, May 26. Visit NMPF for more information, or call to set up an appointment with your local  USDA Farm Service Agency (FSA) office  to determine your eligibility and to apply for this assistance.
Vermont Breakfast on the Farm Reaches More Than 1500 People

New England Dairy sponsored and managed logistics for Vermont Breakfast on the Farm’s virtual farm tour at Newmont Farm in Bradford, VT on May 16. NED provided and executed the marketing plan, Zoom webinar platform support, educational materials for attendees, day-of moderation/videography of the tour, and the attendee survey. The tour was attended by 1,850 people, 78% from New England or New York. Preliminary survey results show that 30% of attendees report they will purchase more dairy because of their experience. After the tour, 75% of attendees had higher agreement that dairy farmers provide excellent care to their animals.  Watch the tour recording.
Upcoming Live Virtual Farm Tours
We are offering five Virtual Farm Tours in 2020 for a wide range of audiences, including the general public , students , and  health and wellness professionals .

Continued Support of Donation Efforts in Connecticut

As part of our efforts to elevate the activities of industry partners across the region, New England Dairy continues to partner with University of Connecticut Extension Educator Bill Davenport. Davenport leads the Litchfield County 4H group and has empowered students and families to support their local communities by transporting donated dairy products to food pantries in the county and around the state. New England Dairy has supported his efforts with media expertise by creating media alerts and press releases, and inviting media to attend the donation days. Local and statewide media groups have covered the three donation events, generating more than 81,000 impressions. This number continues to grow based on continued work with Davenport in Connecticut. 
Dairy in the News
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