— March 4, 2026 —

The New Era of Red Angus Communications

As part of our continued commitment to serving the membership and strengthening the Red Angus brand, the Association is introducing a newly structured Communications Department designed to enhance storytelling, expand digital outreach and better connect with cattlemen across the industry. Stay tuned early next week for more information on this exciting new era in Red Angus Communications.

Watch the video below to learn more about this exciting next step.

Spring 2026 Herd Inventory Due TODAY

Spring 2026 herd inventory was requested in January. Please submit necessary disposals, reason codes or transfers to update your herd by March 4. All females listed on your active inventory after March 4 will be billed the spring THR assessment in July.

Reminders:

Females listed in the spring inventory are expected to calve between Jan. 1 - June 30.
Submission is not required if inventory is correct.
Disposal codes are used to remove animals from inventory.

A tutorial is available on updating herd inventory for those with further questions.

View the Tutorial

From Pasture to Progress

Join us in North Carolina as we bring together industry leaders and progressive cattlemen to talk real-world strategies for marketing feeder calves more effectively and capturing more value along the way. Speakers include Grant Keenen, senior director of cattle management and procurement for Walmart, Kelly Smith, RAAA director of commercial marketing, Ian Wheal, CEO and founder of Breedr, and Kevin Miller, Croissant Red Angus.

The meeting will be held March 6 at 1 p.m. at the University of Mount Olive in the Holmes & Lois Murphy Center, Hennessy Room.

Discussion will revolve around markets, demand and the future of Red Angus feeder cattle. For more information, contact Kelly Smith, RAAA director of commercial marketing at kelly@redangus.org.

2026 National Red Angus Convention

Sale Season is Upon Us!

As you put the finishing touches on those sale catalogs, remember your Red Angus Commercial Marketing Team is here to help you serve your commercial customers. If you’d like a Red Angus team member to attend your upcoming bull sale, fill out the Bull Sale Attendance Form. Submitting the form helps our team plan ahead and ensure we are present to support your program. Thank you for your continued commitment to Red Angus, and submit your form today.

Complete the Bull Sale Attendance Form

Investing in Our Juniors: JRA Fundraiser

Mark your calendar for March 17 and join us on SC Online Sales for a special online fundraising sale supporting the Junior Red Angus Association and the Red Angus Youth Expo. Every bid fuels the next generation of Red Angus leaders! Don’t miss your chance to give back, get involved and make an impact where it matters most. Stay tuned for the sale link coming soon!

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Beef Brief

The following is a review of last week's cattle market.

Compared to last week, fed cattle trade was lower with feeder cattle and stocker calves higher. Cattle futures collapsed while the boxed beef cutouts spiked higher.

The Genetics & DNA tab at redangus.org serves as a central resource for understanding the tools that drive genetic progress in the Red Angus breed. Explore information on EPDs, genomic testing and other science-based selection tools that help simplify breeding decisions and improve herd performance. Access educational resources and guidance designed to help producers confidently utilize Red Angus genetics.