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Demand Built > Priority Established > Unit and Price Committed > Contracts Executed
This is a structured reservation and pre-sales process that has converted demand into contracts prior to the builder delivering the property. The outcome is pre-sales before completion, pricing validation and maximization before full release, and reduced absorption risk. This only works with a new homes advisory, marketing, and sales team and a builder client that can execute at key milestones, as the Cummings Properties team has.
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