Next-Gen Conference Participants
Attracting the next-generation conference participant continues to be one of the highest priorities we hear from conference and trade show organizers. It’s been at, or near, the top of almost everyone’s list for over five years.
What our team has learned is that this challenge is less about age or generation, but more about the societal shifts and workforce mega-trends. The rapid increase in career jumping, the rise in gig workers and the evolution of jobs due to technology advancement and machine-learning are disrupting the traditional career pathways for many professions.
Today, we have a better idea of what is and isn’t working when it comes to attracting and serving next-audiences. In the links below, we’ve shared insights gathered from working with dozens of conference organizers.
We’re still searching for the best next practices. If you’ve developed a strategy for attracting next audiences that is seeing early success, could you reply to this newsletter or give me a
jingle
?
On Thursday February 15
th
at 1:00 PM EST, Jeff Hurt will be presenting a free webinar in partnership with our friends at CommPartners. It’s a new topic that is inspired by some of the latest brain science on learning.
It’s Time to Go Full Frontal!
How to Drive Transformative Thinking by Effectively Leveraging Your Frontal Lobe
. If you’d like to participate,
click here
to review and register.
