New Issue Volume 9 Number 2
The Journal of Applied Sport Management (JASM), the official publication of the Applied Sport Management Association, is a quarterly peer-reviewed journal providing the latest research in all aspects of applied sport management including organizational behavior/theory, marketing, law, economics, finance, facility/event management, communication and media relations, sponsorship and sales, governance, and ethics.

The mission of JASM is to develop, advance, disseminate, promote, and preserve knowledge within the academic discipline of sport management by providing an outlet that is both grounded in academic theory and driven by the needs of practitioners and the environment of the sport industry. Unique to JASM is a split-focus review board consisting of academicians and practitioners, and every research article includes an accompanying management white paper with the findings presented in a manner more suited for practitioners.
What Drives Endorsement Earnings for Superstar Athletes?
Daniel Rascher, Terry Eddy, and Giseob Hyun
Marshall J. Magnusen, Charn P. McAllister, Jun Woo Kim, Pamela L. Perrewé, and Gerald R. Ferris
Cody T. Havard, Daniel L. Wann, and Timothy D. Ryan
John T. Drea, Lucas Marlow, and Lauren K. Mense

Dr. Matthew B. Walker
Texas A&M University
Associate Editor

Dr. Erianne A. Weight
University of North Carolina at Chapel Hill
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