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Atlanta, Georgia – September 19, 2023 Priscilla Rodriguez Boddie has been named the Vice President and General Manager of Telemundo Atlanta (WKTB), an award-winning Spanish language television station in the 22nd largest US Hispanic market. Boddie will start in this new role on September 26, 2023, and will report to Susan Sim Oh, VP of Strategy and Operations, GrayTV Telemundo Station Group.
Boddie has more than 20 years of media, marketing and sales experience and was the General Sales Manager at Telemundo Atlanta from 2020 to 2022. Most recently, Boddie was Senior Director of Platform Strategy focusing of local ad sales at NBCUniversal, where she was part of the solutions team driving efficiency through optimized workflows and streamlined ad sales operations.
“Priscilla is a proven sales and marketing leader within the media industry and we are thrilled to have her continue the sales growth Telemundo Atlanta has experienced after Gray's acquisition in April of 2022. We are confident that Priscilla will take Telemundo Atlanta to new heights in sales and overall station operations.” said Susan Sim Oh.
Maria Rozman has been appointed News Director of Telemundo Atlanta effective September 11, 2023. Rozman comes to Telemundo Atlanta with nearly 20 years of news experience, most recently as Director of Atlantico Television in the Canary Islands and formerly as News Director of Telemundo DC and Telemundo Denver.
“Maria’s extensive leadership and newsgathering experience in both English and Spanish language newsrooms will only build on the existing synergies between Telemundo Atlanta and Atlanta News First (WANF), an advantage that no other newsroom in Georgia has. Having the most Spanish language local news in Georgia is our commitment to provide quality news and information to the growing Hispanic community in Georgia.” said Susan Sim Oh.
Telemundo is the top producer of original Spanish-language content in the U.S., producing over 3,000 hours of content per year ranging from scripted, reality, specials, sports, and more. Telemundo is a leader when it comes to connecting with audiences across all platforms through exclusive live events such as the FIFA World Cup, Olympics, Miss Universe, Latin Music Billboards, Chivas de Guadalajara and Premier League. Telemundo is home to the world’s most popular sporting events, the FIFA World Cup until 2026 and Summer Olympic Games through 2032.
About Telemundo Atlanta:
Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Additionally, Telemundo Atlanta is available in HD and SD on Comcast/Xfinity, AT&T UVerse, Charter/Spectrum and Dish. Telemundo Atlanta can also be seen on YouTubeTV, Hulu, and Fubo. Telemundo Atlanta has received over 65 Emmy® Awards since 2012, including the top honor of News Excellence in 2016, 2017 and 2018 and Overall Station Excellence in 2013, 2014, 2016. 2017, 2022 and 2023. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Station Excellence recognition in Georgia. WKTB broadcasts Noticias Telemundo Georgia, a daily local newscast at 5:30p, 6p and 11p. Noticias Telemundo Georgia can be seen over-the-air across the State in Savannah, Augusta, Albany, Macon, Columbus, Tallahassee and through our website www.telemundoatlanta.com and mobile application.
About GrayTV:
Gray Television, Inc. is a multimedia company headquartered in Atlanta, Georgia. Gray is the nation’s largest owner of top-rated local television stations and digital assets in the United States. Its television stations serve 113 television markets that collectively reach approximately 36 percent of US television households. This portfolio includes 80 markets with the top-rated television station and 102 markets with the first and/or second highest rated television station. It also owns video program companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as the studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. Gray’s footprint also includes the largest Telemundo Affiliate Station Group consisting of 42 markets. For more information, please visit www.gray.tv.
Contact:
Susan Sim Oh, VP of Strategy and Operations, GrayTV Telemundo Station Group
susan.oh@gray.tv
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