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After weeks of logo design concept creation and discussion, reviews and staff participating in surveys, the new Department of Adult Correction has its new logo! This DAC logo will represent the entire new Cabinet agency that was created and signed into law last year and will officially launch Jan. 1, 2023.
The logo is an open circle, including the agency name, “NC Department of Adult Correction.” It also includes the key mission critical areas of the department: Protection, Innovation, Rehabilitation.
“It was important to us to include those key terms starting with ‘Protection’ to show our commitment to the safety of our staff, those sentenced to our custody and supervision, as well as the community at large,” DAC Secretary Todd Ishee stated. “Next is ‘Innovation” and the fact that we want to continuously evolve, improve, and grow our services and programs for the state.”
He added, “Ultimately, the goal is to help individuals come full circle with ‘Rehabilitation’ and to have a positive impact on lives with their successful return to their communities.”
The logo work group was put together months ago and included individuals from Community Corrections, Prisons, Correction Enterprises, the Department of Public Safety Communications Office, DPS Administration and Adult Correction Administration. The work group considered nearly 60 logo concepts that were submitted by employees and expert graphic designers. From those submissions, a final group of logos were selected for all DAC employees to rank their top five in a survey.
Based on the rankings, the final two concepts were identified. They included the chosen open circle, and the other option was the DAC acronym in the shape of an eagle. The open circle logo concept was by far the most popular. Thousands of employees responded to the survey showing great interest in the new department image and branding.
Now that a logo has been selected, new facility signage, office letterheads and other branding items will be produced in the coming weeks. Employees will start seeing the DAC logo on forms, p-cards and brochures.
There are no immediate plans to do away with the patches worn on Prisons, Community Corrections and the Special Operations and Intelligence Unit uniforms, as well as other sections with individualized logos, badges or patches. Those will be evaluated in the future to determine what adjustments, if any, are needed.
“I hope all DAC employees will stand with us and display the new logo proudly, and it will come to be known for the excellence we are working to achieve in this new premier department,” Secretary Ishee said.
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