Smitten Boutique is a cosmopolitan shop, in Chicago's West Loop, that specializes in gifts, custom invitations and capturing the essence of all the most special occasions in people's lives. Learn more about Smitten below!
Who are you?
Kirstin Martin - owner
How long have you been in the neighborhood?
12 years
Why the West Loop?
Because it's the best loop ;0) Honestly, we lived in the West Loop when we opened Smitten and I thought "how can this neighborhood not grow"!! With it's proximity to the Loop, the expressways, the lake - it seemed to have everything - except quality retail!
What are your top challenges in growing your business?
The retail landscape has changed so much in the twelve years we've been open - so just staying up on everything so that we can stay relevant to our customers has been our biggest challenge.
Why did you join the West Central Association?
I became active in the Madison Row committee and was impressed with what the WCA was trying to do for the neighborhood, so I wanted to be a part of it.
What makes your business unique?
At Smitten we pride ourselves with making our customers our first priority and we strive to give them a memorable experience every time they visit us, whether for their wedding invitations, a special gift or a splurge for themselves.
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