During our extensive conversations with everyone at CPB Group, we have been taken by their sincere interest in our work and also the reflective way in which they approach theirs.There is a sign in their office that reads:
Advertising is by nature an invasion of people's privacy;
a major contributor to our consumerist culture and,
by most measures, outrageously wasteful.
So please, make sure when you interrupt someone,
you do it by making them laugh, or cry or think deeply about something,
I believe working together CPB and NAMLE can make an impact both on how the public and the advertising industry understands media literacy and on how advertisers perceive their responsibility in the media landscape.
Stay tuned for updates!