For immediate release
February 2, 2021
City of San Gabriel, Blue Shield of California and KABOOM! Work to End Playspace Inequity with a New Playground in San Gabriel
San Gabriel, CA Kids in San Gabriel are celebrating today because they have a great new place to play. For months, representatives from City of San Gabriel, Blue Shield of California and KABOOM!, the nonprofit organization focused on ending playspace inequity, have been working together to increase access to playspaces for local kids with the creation of a new, kid-designed playground installation that began on December 30th. The playground will give kids an incredible place to play close to where they live and learn, an opportunity that is often hard to achieve.

Located adjacent to Roosevelt Elementary School, this new playground was built with the generous support of Blue Shield of California and KABOOM! to address the physical, creative, cognitive, social and emotional development of kids in the San Gabriel community. The previous playground at this neighborhood park was built over 20 years ago as a pocket park that was in need of replacement. With the assistance of San Gabriel kids, their families and the San Gabriel Unified School District, a new playground was built at Roosevelt Park that will be accessible to neighborhood families and will serve as an afterschool play space for Roosevelt students.

“Through the generous support of Blue Shield of California and KABOOM!, the City of San Gabriel now has a new playground at Roosevelt Park,” said San Gabriel Mayor Denise Menchaca. “We are so happy to be given this opportunity to provide a safe playground for kids to play and grow. Playgrounds provide generations of recreational fun to the community.”

“The City of San Gabriel was thrilled to partner once again with KABOOM! to build this new play space for our community,” said Community Services Director Rebecca Perez. “ We are so grateful to KABOOM! and Blue Shield of California for making this project possible. San Gabriel’s kids are sure to enjoy playing on this new playground in 2021 and beyond.”

KABOOM! knows that playspaces are essential to resilience, health and childhood, and the communities who have been hit the hardest by COVID-19 – communities facing challenges already, and communities of color – are the same communities who often lack access to parks and playspaces due to historic disinvestment. The partners have teamed up to help end playspace inequity, creating a new place for kids to play that reflects the neighborhood’s unique needs and aspirations, and gives every kid the opportunity to experience the joys of childhood.

“We know disasters and crises often exacerbate the inequities that communities are already experiencing, and in many communities, kids won’t have a playground to go back to once the COVID-19 crisis is over,” says James Siegal, CEO of KABOOM!. “We must stop the playspace inequities from becoming even deeper after we get through this pandemic, giving every kid the chance to play and just enjoy being a kid.”

Through its partnership with Blue Shield of California, KABOOM! is committed to ending playspace inequity for kids, for communities, for good.

“At Blue Shield of California, we understand how important it is to provide youth with equitable access to safe outdoor activities,” said Lisa Davis, Senior Vice President and Chief Information Officer at Blue Shield of California. “Our organization is thankful to partner with KABOOM!, as their ongoing work to build playspaces plays a key role in keeping children in our communities healthy.”

To ensure that playgrounds are able to open safely in every community, KABOOM! has issued important playground guidance that all communities, playground owner/operators and caregivers can follow. The guidance can be viewed or downloaded at


City of San Gabriel
Jonathan Fu
Mobile: 626.899.3989

Blue Shield of California
Joann Wardrip
Phone: 415.867.6018

Tamara Grider
Phone: 202.464.6411
About the City of San Gabriel

The birthplace of the Los Angeles region, the City of San Gabriel features a diverse population of over 41,000 residents. Founded in 1771 and incorporated in 1913, San Gabriel serves as the home of the Mission San Gabriel. The City features a historic core in the Mission District and a vibrant arts and culture scene at the San Gabriel Mission Playhouse. For more information about the City of San Gabriel, visit the City’s website at or blog at
About Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. Blue Shield of California is a tax paying, nonprofit, independent member of the Blue Cross Blue Shield Association with over 4 million members, 6,800 employees and more than $20 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $500 million to the Blue Shield of California Foundation since 2002 to have an impact on California communities.

For more news about Blue Shield of California, please visit

KABOOM! is the national non-profit that works to achieve playspace equity. Kids who don’t have access to play miss out on childhood and are denied critical opportunities to build physical, social and emotional health. And all too often, it more deeply affects communities of color. So we amplify the power of communities to build inspiring playspaces that spark unlimited opportunities for every kid, everywhere. KABOOM! has teamed up with partners to build or improve 17,000+ playspaces, engage more than 1.5 million community members and bring joy to more than 11 million kids.
To learn about our goal to end playspace inequity for good, visit and join the conversation at, and
City of San Gabriel

425 South Mission Drive
San Gabriel, CA 91776