Demuestra Tu Amor: Tu Salud Importa
After years of listening to the much-needed update in approach and language surrounding "preconception health" and testing our campaign slogan, we have an updated tagline and Spanish campaign name! "Your health matters" is the essence of our work: centering people, regardless of life goals and pregnancy intention. "You matter" and "Your health matters" phrasing is the direction of the "Show Your Love" campaign.
We tested "Show Your Love" with Spanish communities across the county, and "Demuestra Tu Amor" is the tagline that resonated best. We are grateful for many partners in this work who helped to inform and steer this important milestone.
We are pleased to introduce "Show Your Love Today: Your Health Matters" and "Demuestra Tu Amor: Tu Salud Importa" as our new campaign and brand.
Our team has exciting work underway to help organizations understand preconception health knowledge, attitudes, and behaviors in our country (Think: National survey data, updated preconception clinical toolkit, new patient education materials on important wellness topics, and more). As we prepare to launch new wellness materials, we are excited to have an updated Spanish and English logo and tagline. We are continuing to update our content and bring a fresh approach to our work. Have you visited ShowYourLoveToday.com to view the updated approach to the way we talk about preconception and our health and wellness?