NYIAS DRIVES CONSUMER ENGAGEMENT

 AND BRAND CONSIDERATION

New York, NY - (August 28, 2025): The New York International Auto Show has released its 2025 Impact Report — and the results confirm the Show’s unmatched ability to connect brands with purchase-ready consumers. In fact, 81% of attendees said the Show influenced their next vehicle purchase.

"Celebrating 125 years of auto exhibitions in New York has positioned the New York Auto Show as the longest running and largest annual marketing event the auto industry holds. As organizers of this iconic event we constantly examine the effectiveness and value of holding one of the best known automobile spectacles right in the heart of New York City,” said Mark Schienberg, NYIAS President and CEO.

Key findings from the research, conducted by Clarify Group:

• 67% of visitors said the NYIAS was the only automotive event they attended all year, spending an average of over 4 hours there.

• 50% of 24-month intenders added at least one brand to their consideration list after visiting.

• Attendees were 2.6× more likely than the general population to be in the market for a new vehicle.

• 56% plan to visit a dealership in the next 12 month

• Media coverage of new products and other industry news at the auto show hit a record 35.5B audience reach.

The report also analyzes the Show’s reach beyond the convention center, including media coverage, special events, and industry outreach. For a full copy of the report CLICK HERE.

"The New York Auto Show continues to distinguish itself as a forum for auto industry leaders, policymakers, the buiness community and others to come together and talk about how to seize the opportunities and navigate the challenges in the years ahead."

-- John Bozzella, President and CEO of the Alliance for Automotive Innovation

AUTOSHOWNY.COM

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