WEEK OF APRIL 20, 2020
Welcome New
Associate Member

Green Up Solutions
The Wisconsin Hotel & Lodging Association has maintained an active partnership with STR for many years. As the leader in data benchmarking and analytics for the hotel industry, STR plays an integral role in our ability to track hotel performance here in Wisconsin and support our members in every way that we can.
Now, more than ever, we need our members to contribute their data. If your property does not currently participate in the STAR Program please follow this link to enroll in the Hotel Survey Program. A rep from STR will reach out to you to complete the setup process and then you will start receiving complimentary monthly performance reports for your market. 
We appreciate your willingness to provide data in support of WH&LA and the eventual recovery of the hotel industry in our state.
Coronavirus in Wisconsin: Businesses (including lodging) updates from April 12-18
As the 2019 novel coronavirus continues to spread across the country and the world, TMJ4 News is 
tracking how every day life is changing as schools, businesses, governments, and more react.
        READ MORE

Residents asked to remain at primary residence
Burnett County Sentinel
Wisconsin and Minnesota have instituted their own stay at home orders. Governors Tim Walz of Minnesota and Tony Evers of Wisconsin have both encouraged residents to avoid non-essential out-of-state travel.

Gov. Evers sets goal of 85,000 tests per week to help reopen Wisconsin's economy
Milwaukee Business Journal
Wisconsin Gov. Tony Evers announced a plan Monday that outlines phases in which certain businesses can slowly reopen while still meeting health guidelines to avoid the spread of COVID-19 virus.

Wisconsin Golf Courses Say Demand Is High As They Prepare To Open Friday
Wisconsin Public Radio
Northwoods communities band together, support future tourism
Star Journal
A group of Northwoods communities have been working together since 2011 to promote tourism in the area.  Now as travelers navigate life during the COVID-19 pandemic, the communities - collectively called The Northwoods of Wisconsin - are launching a new campaign to show support for this part of the state. Partners include the communities in Forest, Langlade, Lincoln, Oneida, Price and Vilas counties.

Report: The Covid-19 Fiscal Fall-Out for Counties
Wisconsin Policy Forum
Wisconsin counties are likely to see tax revenues decline and service demands increase during the unprecedented COVID-19 crisis, with particular challenges in regions that rely on commuters, visitors and tourists, according to a new report from the Wisconsin Policy Forum.

New Report Shows Severity Of COVID-19 Impacts On Hotel Industry
As COVID-19 continues to devastate the hotel industry, the American Hotel & Lodging Association (AHLA) released new data today showing that 70 percent of hotel employees have been laid off or furloughed as eight in 10 hotel rooms across the nation remain empty.
Congress Passes Bill to Add $324 Billion to Paycheck Protection Program
Lodging Magazine
On Thursday, the U.S. House of Representatives passed the Paycheck Protection Program and Health Care Enhancement Act-a $484 billion coronavirus relief bill that includes an additional $324 billion for the Paycheck Protection Program (PPP) established under the  CARES Act  in March. 
COVID-19 Hotel Recovery Strategy: Top 10 Ways to Prepare your Hotel for the Rebound in Travel Demand
Hospitality Net 
As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand
Coronavirus Basics: Important Steps That Every Hotel Must Immediately Enact
Lodging Magazine
When the inevitable recovery comes-perhaps in months, the travel industry will confront a problem that few have ever faced: setting prices and  generating revenue from scratch.  H otels must do all they can to contribute to the containment and eventual minimization of this pandemic.