Courtesy of BoSacks & The Precision Media Group 
America's Oldest e-newsletter est.1993
BoSacks Speaks Out: Just to keep things in perspective, from time to time I drag out this old chart created by my friend Dr. Joe Webb.

It shows the penetration rate of newspapers per household. As you can see in 1960 there were 1.1 newspapers per household in the US. By 1995 and the very early stages of the internet the household penetration rate was down to 0.6. And at the end of this old chart in 2008 the penetration rate was 0.4. Today I’m sure it is much worse, but I don’t have the data.

All I’m pointing out here is that newspapers’ circulation in the home has been in freefall for 61 years. 

Every good journalist is aware that his trade may one day go the way of phrenology-and, what's more, the population will hardly protest the extinction.
David Remnick
Dateline: Charlottesville Va
In This Issue
COMMENTARY
New Research Charts How Digital News Consumption Eclipsed Traditional Channels


Digital media has massively disrupted the ways in which Americans receive news over the last two decades, pushing TV, radio and print into a subordinate role.

Now, new data from Pew Research Center explores the contours of that disruption, indicating just how much has changed.

For example, a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet “often” or “sometimes,” according to the research, including 51% who say they do so often. And the portion who gets news from digital devices continues to outpace those who get news from television. Americans turn to radio and print publications for news far less frequently than to digital devices and television.

In addition, Americans are also more likely to prefer getting news on digital platforms over TV, radio or print.

Here’s a particularly drastic example: 65% of respondents said they rarely or never get their news from print, and another 24% say they sometimes get their news from print. That’s a total of 90%, rounded up. By contrast, only 16% said that of digital devices, with another 33% characterizing their news consumption via digital devices as “sometimes.”

If further proof is needed of the eclipse of print media, for news, I’m not sure what it might be.

Within the digital-device realm, there was significant divergence, with news consumption divided among a number of different pathways. Today, news websites and apps are the digital pathways most Americans use to get news, with about one-quarter of U.S. adults (24%) preferring to get their news this way. Just 11% prefer search, 10% prefer to get their news on social media, and 4% say they prefer podcasts.
There is hope in this particular set of data, for news brands, if not for traditional channels. If just 10% use social media for news, that might hint at widespread distrust of social platforms. It might also suggest marketers that use social media (or search) — the duopoly controls more than 50% of global ad spend — are not spending wisely.
Age is a determining factor in news consumption, the Pew research confirms.

Americans under 50 are more likely to turn to digital devices and prefer them for getting news than are those 50 and older. Conversely, Americans 50 and older are more likely to turn to and prefer television. Other demographic factors play a role as well, including gender, ethnicity, education level, income level and political leaning.

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Responses to all Articles and Bo-Rants are greatly encouraged 
and may be included in " BoSacks Readers Speak Out" 
All news items and the various opinions expressed in this newsletter are not necessarily the opinion of, nor in agreement with the opinions of BoSacks. They are just interesting thoughts and other opinions that BoSacks thinks you should know about.  
After all, as the Japanese proverb goes: 
"If you believe everything you read, perhaps you better not read." 

"Heard on the Web" Media Intelligence:  
Courtesy of The Precision Media Group.   
Print, Publishing and Media Consultants 
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Contact - Robert M. Sacks 917-566-7437
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