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Arey was inspired by his work executing the popular Fortnite gift card for Gearbox, a product that became a $200 million business in just three months, selling over one million cards per month.
“We know with certainty that there’s a one-million-card-a-month artist out there just waiting to be discovered,” said Arey. “When we find them, we know exactly how to get them into Target, Walmart, and 80,000 retail outlets — completely circumventing the existing music industry system of streaming and artist exploitation. More importantly, we’re giving small, independent artists a vehicle to stay in the game longer and develop into major acts. That’s what this is all about.”
Community Musician is also expanding its product line with “live” versions of the Collectible Music Card, allowing fans to purchase high-quality audio directly from a concert’s mixing board, including the exact show they just attended. Many bands preload the cards with an unreleased track, then make the live recording available the next morning.
The company’s latest innovation embeds NFC chips directly into exclusive concert posters. Fans can frame the poster, hang it on their wall, and later tap their phone to instantly play the live concert audio.
“It’s incredibly exciting for fans to buy a poster from a show, display it, and have their friends tap it to hear that same concert,” Arey explained. “It creates a bond between the fan and the artist that’s powerful and long-lasting. We’re long overdue for a realignment in the distribution of value between music companies and artists,” Arey said. “Those companies aren’t going to hand artists a fair deal — we’re going to take it from them. Don’t think we can do it? Just watch us.”
Community Musician continues to unite artists, managers, merch professionals, and tech innovators to develop new ways of strengthening fan communities, deepening engagement, and generating sustainable income for musicians.
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