> "You can get it to go...4. But the cool thing is you can impart action to it on an upward movement...so it can be pretty close to subsurface.
> "It's definitely different but it shares very similar characteristics [as the OG V110] without going as deep. I would say it moves more left to right. This bait you can impart less action for it to move more on a horizontal plane vs a big down to the right and a big down to the left [of a regular V110]."
[That is way harder to explain in words than it is to see it, but hopefully you get what he's saying.]
3. Several companies make really good jerkbaits now. Why do you think so many people still fish the 110?
> "... its action is just more bite-provoking and it performs in a myriad of applications. So at the very basic level, I think it outperforms even the closest knockoffs.
> "At the tournament level, there's a ton of confidence in that bait. ...we have a pretty healthy range of offerings in that [V110] platform [+1, Jr, etc] so there's the ability to scale up or down....
> "It's almost like the [Zoom] Speed Craw. There's a lot of crawdads out there, but man you see that in pretty much everyone's boat.
> "[Also] Megabass is so particular in their design ethos and everything that goes into it...."
Bonus Q: Why is 'mat shad' all that β and what are your other best-selling colors?
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