Description
People need data
more than ever
nowadays. But with so much going on, they have even
less bandwidth
to absorb what we give them. The solution?
Sticky messaging!
Evaluators and other professionals have wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics, briefing notes, slidedocs, and story maps. However, these briefer forms of communication require us to condense our extensive findings into much shorter content. We need to identify our key messages and make them “sticky” in order to reduce the noise and ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.
Join us for a fun and engaging learning opportunity looking at what makes a message “sticky” and leave feeling inspired to try something new!