New Webinar!
Krazy Glue Messaging: Making Your Evaluation and Research Findings Sticky

Description

People need data more than ever nowadays. But with so much going on, they have even less bandwidth to absorb what we give them. The solution?

Sticky messaging!

Evaluators and other professionals have wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics, briefing notes, slidedocs, and story maps. However, these briefer forms of communication require us to condense our extensive findings into much shorter content. We need to identify our key messages and make them “sticky” in order to reduce the noise and ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.

Join us for a fun and engaging learning opportunity looking at what makes a message “sticky” and leave feeling inspired to try something new!
Date: April 30, 2020
Time: 10:00 - 11:30 am PT
Cost: $100 USD per person
Learning Outcomes

At the end of this session, you will be able to:

  • explain the benefits of stickier messaging for evaluation and research reports
  • describe the steps to isolate your key messages from pages of findings
  • list ways to make your key messages stickier for stakeholders.
Who This Session is For

This session will appeal to evaluators, researchers, and anyone who presents data and results to decision-makers.
Presenter

Kylie Hutchinson is an independent evaluator and consultant to nonprofits with Community Solutions Planning & Evaluation . Kylie's passion is developing practical and timely resources for evaluators and nonprofits. She is the author of three books on evaluation and program planning: A Short Primer on Innovative Evaluation Reporting , Evaluation Failures: 22 Tales of Mistakes Made and Lessons Learned , and Survive and Thrive: Three Steps to Securing Your Program's Sustainability
What Past Participants Have Said

"It was an interesting topic and useful to my daily work. You are also a very engaging presenter - the added bits of humour kept my focus. It was an enjoyable hour."

"Thank you for sharing this information. I plan to use it to improve the usability of our work."

"It was a wonderful learning experience - engaging and informative. I look forward to putting into practice the tips and tricks Kylie suggested."

"Incredibly useful content, and a wonderful presenter."

"Most useful workshop in a long while. Thank you!"
Cancellation Policy

We understand that things come up. We are happy to issue refunds until April 27th minus the PayPal admin fee. Please note the webinar will not be recorded.