New Year / New Look

February 2020

Greetings!

With a new year – and a new decade – comes some exciting changes for our agency. As innovation and disruption are two key themes of our organization, after more than 10 years in business, we felt it was time to shake things up and redefine our own brand to more accurately reflect our vision and value proposition. To capture the spirit of all that we have achieved as a firm and the growth we’ve experienced, we are changing our name to V2 Communications – V2 for short. And, we are unveiling a new brand design and website that highlights V2’s important role in moving our clients and their brand awareness forward.

The rebrand illustrates the dynamic agency we’ve become: sleek, sophisticated and skilled to help our clients best achieve their unique business goals. And while our name and look may be changing, we promise to continue delivering the excellence you know and expect from our team. V2 has built a reputation as an authentic and disruptive PR agency known for big thinking and bold moves, and we have no plans of slowing anytime soon. We possess an unwavering commitment to our core values and our clients, and this play reinforces that.

Last week, some of you celebrated our agency rebrand with us at Yvonne's in downtown Boston. We were embraced by clients, friends and family, and now we’re back to work – the doors decaled with our new V2 logo – and hitting the ground running.

We know we’re already two months in, but here's to a new year full of opportunity, hard work, enduring partnerships, and results that dominate. We think it’ll be a great 2020.

Sincerely,

Maura & Jean

Client Announcements

V2 is excited to announce the addition of four new clients to its roster of innovative disruptors.

Building Engines, the leading building operations platform for modern commercial real estate operations, helps owners and operators deliver an exceptional building experience for building occupants, while maximizing profitability and efficiency . V2 will help the brand articulate its vision and establish it as an innovator in the building experience category while also establishing its executives as thought leaders on issues pertaining to innovation in the real estate industry and improving work in the building operations category.

Plymouth Rock, the customer-first, data-driven home and auto insurance provider of choice for the Northeast, gives people peace of mind when protecting the most important assets in their lives. Plymouth Rock has enlisted V2’s help in raising awareness around its disruptive new home insurance product, @Home, as it brings the technology to the market.

Current Health, provides the leading, FDA-cleared, AI-powered patient management platform, which offers healthcare providers the real-time insights they need to make proactive and informed decisions about patient care. As the company seeks to bring its groundbreaking technology to more healthcare providers worldwide, V2 is charged with building Current Health’s brand profile in the U.S., introducing its vision and approach for better health care delivery and experiences and providing air cover for sales.

Masabi, a pioneer of the Fare Payments as a Service (FPaaS) category, empowers public transit agencies to quickly and cost-effectively bring the latest “tap and ride” technology to riders. Masabi is counting on V2 to create the FPaaS category, showcase the value of its approach via customer stories, data and thought leadership, and build its brand profile in the U.S.

V2 People

Longtime V2er Katelyn Holbrook has been promoted to senior vice president, managing director! In this new, expanded role, Holbrook – who started at the agency as an account coordinator in 2008 – will continue to lead accounts, mentor and coach teams and drive successful outcomes for clients. This is the first managing director role for V2, highlighting our evolution and stage of growth.

Awards

Awards Galore! This season, V2 was honored to receive:

● Bulldog Reporter : Best Boutique Agency/Bronze for exhibiting a distinct brand character, impressive client growth and retention, a positive work environment, and a demonstrated history of achieving results for clients

● Best in Biz Awards / PR Campaign of the Year (Gold + Bronze), PR Agency of the Year (Silver)

● Three PRNEWS Platinum PR Awards for the agency’s campaign execution on behalf of UiPath (category Media Relations Campaign), LLamasoft (category Global PR Campaign) and DirectPath (category Healthcare Communications Campaign)

● PRNEWS: Top Women in PR for Vice President Kristen Leathers’ unparalleled media and influencer relations and strategic, scrappy approach to PR

New NYC Office

In other exciting news, our New York team recently moved into a new space. Here’s a look at their office – robo-dog and all!

Read more in our blog post about the new location.

Disruptor Series

In a series of infographics, we take a closer look at the industries and companies disrupting the future as we know it. Meet the brands tackling everything from blockchain to lending to insurance and read more about Fintech and other disruptive trends in this V2 blog post.

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