Gorgeous cars, incredible technology and astonishing entertainment are the ideals captured in the 2019 New York International Auto Show poster artwork unveiled today. The Auto Show runs from April 19 - 28 at the Jacob K. Javits Convention Center in Manhattan.
"It's not just a car show, but an experiential event that has something for everyone," said Auto Show chairman, John LaSorsa.
"This year's poster design captures so many aspects of the Show by revealing detailed close up automobile images along with sprawling action. Like the Show that it embodies, it is part adventure and part awe, all in one," he continued.
||Click to play the poster launch video
eye-catching graphic serves many purposes for the event including the basis of its comprehensive advertising campaign
. Commuters will be targeted via an extensive outdoor advertising campaign throughout the metro area including billboards, the New York City Subway, Long Island Rail Road, NY Waterway, and Metro-North Railroad. It is also the focal point of a blanket magazine, newspaper and web advertising campaign. The Show's radio buy this year will extend to over 50 stations across New York, New Jersey and Connecticut. Spotify and Pandora have also been included this year.
Check out the poster's video launch here, or by clicking the image below.