The New York International Auto Show is pleased to announce the launch of its 2018 poster artwork setting the tone for New York City's iconic 118-year-old automobile event, which runs from March 30 - April 8 at the Jacob K. Javits Convention Center in Manhattan.
Inspired by the rapid acceleration of automobile technology, this year's artwork spotlights a sleek Koenigsegg Regera hybrid powering up the Auto Show logo.
"In the background, the New York City skyline surges with energy and excitement," said Auto Show Chairman, John LaSorsa. "This design concept tells the story that the auto industry is moving forward, fast."
The poster art is the backbone of a comprehensive media campaign that will be featured on area billboards, television and print ads, subway cars, plus a wide range of social and digital media applications.
The New York Auto Show is an incredible combination of new ideas, technological innovation, future-looking concept cars and nearly 1,000 of the latest new vehicles. Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry.
Check out the poster's video launch here, or by clicking the image below.