NYSTIA's Bob Provost and Nate Gresock were in Rochester on October 22 to address the 2024 Partners For Workforce and Economic Development Conference (presented by the New York Association of Training and Employment Professionals in partnership with the New York State Economic Development Council). The response from attendees was gratifying!

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NYSTIA's Nate Gresock talks NY travel destinations with conference attendees in Rochester

New Yorkers: Take Your Vacation!

October 30, from 9:15 - 9:45 AM

Join NYSTIA's Bob Provost alongside BBG&G Integrated Marketing's Kayla Lloyd and Silvia Marin tomorrow morning at 9:15 AM along with your NYSTIA colleagues across the state as we launch a grassroots campaign with resources developed by NYSTIA Partner BBB&G Integrated Marketing.  Learn More & Register

Introduction to Search Engine Optimization Marketing Strategies, Tools & Tactics

November 6, from 9:15 - 9:45 AM

Join Elissa Mitchell from Corporate Communications, Inc. on Wednesday November 6th at 9:15 AM, and hear the key components to creating a successful search engine optimization strategy for your website and recommended tools for doing this. This webinar will include easy-to-implement basics as well as ongoing strategies, and will discuss the current trends in this ever-changing industry.

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Recap: Incorporating Vox Pop Content in Your Destination’s Marketing 

Last week, Bridget Cerrone and Matt Sourwine at Advance Media New York presented on the benefits of incorporating vox pop content in your destination marketing strategy, and how you can get started. Check out our recap and recording here.

NYSTIA Virtual Holiday Party

December 18, 2025 at 3 PM

Door prizes, networking & fun! Save the date - details coming soon!

• NYSTIA's Bob Provost and Nate Gresock were in Rochester on October 22 to address the 2024 Partners For Workforce and Economic Development Conference (presented by the New York Association of Training and Employment Professionals in partnership with the New York State Economic Development Council). The response from attendees was gratifying!
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action! Sign up for tomorrow’s Wednesday Webinar to kick off this statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

The New York City Tourism + Conventions Board of Directors has announced its selection of Julie Coker as President and CEO. She will begin the role on December 9, 2024. Ms. Coker currently serves as the President and CEO of the San Diego Tourism Authority (SDTA), where she oversees the organization’s efforts to promote San Diego as a top destination for meetings, conventions, overseas travelers and leisure visitors.  

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The Empire State of Pride Conference, New York State’s inaugural conference for Pride organizers, will be held on Friday, November 8th in Syracuse. This one-day event is designed to support the LGBTQ community across the state by offering opportunities for learning, networking, and collaboration among organizers and advocates...

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All are welcome to the 2024 Canal NY Annual Meeting, hosted at the Irish Cultural Center of the Mohawk Valley on November 15, 2024. If you're not not already a member, attending is a great  way to find out more about Canal NY! Learn about the 2025 Erie Canal Bicentennial & 2025 World Canal Conference updates, as well as the “Seneca Chief” project details.

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Show your bicentennial pride in 2025 with a banner to hang at your site. Sign up now for the Erie Canalway Bicentennial Marketing Toolkit and order a free Bicentennial Banner. Ten designs are available showing various activities and regions. Place your order by November 8, 2024 to receive your banner in December. Banners are available on a first come, first served basis and will go quickly. You may also order additional banners at cost.

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There is still time to sign up for the February 2025 issue of the AARP Mid-Atlantic Region (NY, NJ, and PA) to target summer 2025 vacation planners! This issue targets AARP's age 50-59 "active & adventurous" audience (great for multi-generational summer travel and off-peak couples and family weekend outings), and all advertisers will receive matching space for advertorial content and reader service lead generation! Receive double the destination visibility and be delivered thousands of valuable consumer contacts.

Deadline to sign up: November 1, 2024

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Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. Sojern is proud to work with destinations around the world to boost bookings and increase revenue!

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FLVC’s Visitor Experience Specialist is the caretaker and innovator of quality guest experiences and promotes the community as a dynamic place to live, work, play, and be well. They have a passion for service excellence, thrive on people engagement, and are energized by guiding and telling the story of our brand experience.

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Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.