Please join Sonoma County Tourism

for its 2022 Annual Meeting

Wednesday, Sept. 21, 2022

1:00 p.m.

Sonoma State University Student Center Ballroom

Mountain climbers would say Sonoma County is in a "col," the space between two peaks, considered an excellent place for navigation. Finding our way to the next peak will take great strategy, innovation, and collaboration. This meeting will provide insights, inspiration and ways to integrate that will help your business elevate to new heights.


Hear from SCT on its plans for the year ahead to promote Sonoma County to potential visitors and stakeholders.


Andrew Leary, from Leave No Trace, will join us to share updates on the innovative partnership between Leave No Trace, Sonoma County Tourism, and Sonoma County Regional Parks. 


We'll close the general session hearing from

Kevin Jorgeson, professional climber and motivational speaker to leave us inspired for the year ahead.

Registration is $40 per person. Admission to the annual meeting includes access to two of the four breakout sessions, snacks and refreshments, and wine reception. 

REGISTER HERE

Learn more about our guest speakers and read our annual meeting FAQs at https://www.sonomacounty.com/partners/annual-meeting.


Questions can be directed to rsvp@sonomacounty.com

Meeting Schedule:


1:00 - 2:30 p.m. - General Session and Keynote Speaker


2:45 - 4:30 p.m. - Breakout Sessions


4:30 - 5:30 p.m. - Wine Reception

Breakout Sessions Details:

Sonoma County Tourism is pleased to announce two of its four breakout session options. The additional two breakout sessions will be revealed next week.

Leave No Trace & Sonoma County: The Successes So Far and the Opportunities Ahead

Presented by Andrew Leary, Director of Sustainable Tourism and Partnerships at Leave No Trace


In April 2021, Sonoma County Tourism and Sonoma County Regional Parks announced a partnership with the national Leave No Trace organization to help ensure visitors who enjoy the region’s parks and open spaces do so responsibly. Learn about the successes of this collaboration over the past year and a half and discover new opportunities to advance this initiative further. Attendees will have access to tools and training materials and be the very first to watch Sonoma County’s new Leave No Trace video series. 

Cannabis Travel and Why it Matters

Presented by Brian Applegarth, 

Founder of Cultivar Brands and the Cannabis Travel Association


Cannabis tourism has taken off in regions across the country, driving revenue and elevating the visitor experience. For a variety of reasons, Sonoma County is poised for tremendous growth within this sector. From product distributors to health and wellness experiences to trade and consumer events to business meetings, the potential for growth has never been greater. Learn from industry expert, Brian Applegarth, as he provides an overview of the cannabis travel industry and explores the question, “Why does it matter?”