We're Driving Customers to You with a
New Ad Campaign and
Lighting Magazin
e
The ALA BiNational Advertising and PR Program continues to drive homeowners into ALA showrooms for the latest lighting products.
This week we launched our 2020 Google ad campaign, Summer Living, which is catching the attention of homeowners throughout the U.S. and Canada. Based on last year's results, the campaign is expected to reach nearly 45 million consumers and deliver more than 279,000 searches for ALA-member showrooms.
The Summer Living campaign, developed by the ALA Marketing & PR Committee and Clark Communications, consists of a video and online ads, including the following
:
In addition, the 2020 issue of
Lighting
magazine is on newssta
nds and in showrooms to inspire shoppers to purchase products manufactured and sold by ALA members. Showroom supporters of the ALA BiNational Program have received free magazines to inspire their customers to purchase lighting and fan products.
The ALA BiNational Program is dedicated to stimulating demand for your products. If you would like to learn more about the program or to become a supporter, please contact me anytime.
Sincerely,
Larry Lauck
Executive Vice President
