Happy #MarketplaceMonday!
So, you already know if you register for PBA's Marketplace by January 2, you will save $50.00. However, did you know we run a special educational session the day before Marketplace? It's true!
This year in particular with many changes in the industry, we are gearing this 6-hour workshop toward new-to-the-tourism-industry participants. We have brought in industry veteran Lois Stoltzfus, CTIS to help. We will also have a panel of PBA operator members, combined with DMO (destination marketing organization) experts.
For $75, that includes lunch, this is a winner. Please be sure to register for the session, even if you don't purchase a booth for the Marketplace. Registration for the educational session is in the same link to register a booth.
What will be covered in the educational session?
- The Basics: covering making sure your property is prepared to accept a motorcoach, tiered pricing, hours of service, taking care of the driver, and more.
- The Operators: what motorcoach charter & tour operators are looking for and need in this changing climate. (panel discussion)
- The Nuts & Bolts: Itineraries, Profile Sheets, Selling to an Operator & Follow-Up.
- PBA Board of Directors will be joining us for lunch.
More About Lois:
Lois began her career in the hospitality industry full-time in 1998. Her industry path has given her the opportunity to experience and gain knowledge in attraction, lodging, and restaurant venues as well as working for two motorcoach companies and owning her own receptive business.
Lois served as Co-Chair for the Pennsylvania Bus Association Marketplace for four years and served as the Seminar Co-Chair for numerous years. She has also served on the American Bus Associations’ Orientation Committee for four years – serving as Co-Chair for two, CTIS Committee for two years, the Resource Central Committee for two years, and on the ABA Top 100 Committee for three years. Currently she is the Chair for the Women in Buses Tour, Travel and Charter Committee.
She has spoken on numerous tourism panels including the NJ Governor's Tourism Conference, the Nebraska Governor's Tourism Conference, the PA CVB Caucus, and PASAE. She has served on numerous task force projects for the Discover Lancaster, the Lancaster PA County Tourism Alliance and has lead Group Sales seminars across the country. Sharing her love of the industry is number one with Lois and she has given group sales seminars across the East Coast and has shared her tour operator insight with partners and members of many local and out of state Destination Marketing Organizations.
She resides in Brownstown, PA with her husband Milt of 31 years and six fuzzy faced children – Ricky, Lucy, Hobbes, Glen, Little Bear and Sweet Pea. In her spare time, you will find her up to her elbows in pictures, paper and embellishments while scrapbooking or curled up with a purring cat on her lap reading.
