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At the recommendation of the volunteer Business and Chamber Advisory Committee, the North Tahoe Community Alliance Board of Directors awarded $267,500 in sponsorship funding, generated by the North Lake Tahoe Tourism Business Improvement District (NLT-TBID), to 12 more events scheduled to take place in North Lake Tahoe in 2024.
Scoring and funding prioritization were based on how the events contribute to and benefit economic health, community vitality and environmental stewardship. Each event's traffic management and sustainability plans were also evaluated, with organizers responsible for identifying and outlining how they will mitigate the impacts of the event.
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