"Once [consumers] have 3D in the home, they love it and are hungry for content, snapping up BD3D movies as soon as they become available.  Sales reached this high level despite the fact that the number of BD3D titles on the market was relatively small compared to non-3D Blu-ray," said Jan Saxton, senior analyst, film entertainment, for IHS.  

A total of 93 BD3D titles were expected for release in the United States during 2010 and 2011, the first two calendar years of the format's availability.  In comparison, 448 Blu-ray titles were released during that format's first two years in the market.

The major reason for the limited number of BD3D titles on the market is the relatively small quantity of 3D titles released theatrically in previous years, according to IHS.  However, this is rapidly changing.  There were 23 theatrical 3D releases in 2010, and virtually all the big tentpole movies this year are being given the 3D treatment, which will allow the release of more 3D titles in 2011 and the following years.  Additionally, studios are already converting some of their major hits from the past 30 years for theatrical re-release in 3D, like Star Wars and Titanic.  Read On. 

Legend3D Sets the Transformers 2D-to-3D Conversion Record Straight - Transformers: Dark Of The Moon is providing the best endorsement ever for 2D-to-3D conversion.  Until recently, everyone thought this latest installment in the Transformers mega-franchise was shot entirely in 3D.  However, the truth is San Diego's Legend3D provided 2D-to-3D conversion for over half of the film.   Along with endorsing Legend3D's expertise, it should also prove to the industry that quality 3D conversion can be as good as 3D camera capture, if not better ... except that no one seems to be listening.  No major news outlets have picked up the July 19 Variety article correcting everyone's assumption that Transformers was shot in native 3D?  Read On.   

Linkin Park 3D - As reported last month, PassmoreLab teamed up with Linkin Park and Warner Bros. Records to announce the 3D release of the Linkin Park's latest music video, Iridescent .   The song is on the soundtrack of the number one box office film Transformers: Dark of the Moon.  Read the Full Press Release on Marketsaw.  Also, we recently learned that the previous Linkin Park music 3D video produced by PassmoreLab Waiting For the End 3D won an Honorable Mention Award at the July 2011 National Stereoscopic Association Annual Meeting.

Samsung prepping Galaxy 3D mobile phone for Q4 launch - Samsung could be next to offer a 3D smartphone with the Galaxy 3D.  Samsung's first 3D handset will feature a 4.3-inch 3D LCD display, HD TV-output, and dual 8-megapixel cameras for capturing 3D content.  By contrast, the HTC Evo 3D and LG Thrill 4G offer a pair of 5-megapixel cameras.  The Galaxy 3D may also be one of the first handsets to feature Samsung's new dual-core Exynos processor, with speeds expected to be at 1.2GHz. Read On.

Discovery Inks First International 3D Deals in Japan and U.K. - Discovery Networks International has signed its first 3D deals outside the U.S. and will be providing 3D content to BSkyB and Virgin Media in the U.K. and J:COM in Japan.  The first content is scheduled to begin airing sometime in August on BSkyB's 3D channel and Virgin's 3D VOD platform and will include natural history, engineering, extreme sports and crime documentary programming.  Read On.   

 CEO Barry Sandrew (Legend3D) exclusive interview explaines the process of converting Transformers 3 and his feelings about CBS' conversion plans - Following the recent announcement that Legend3D converted half of Transfomers 3 to 3D, CEO Barry Sandrew exclusively explains the processes behind converting parts of a film that some are saying is the biggest 3D visual spectacle since Avatar. During the interview, Barry Sandrew also reveals his feelings about CBS converting parts of their back catalog and why conversion will always be part of films shot in stereoscopic 3D.  Read On.     

Confused by all of this 3D terminology talk?  Hyperstereo, Hypostereo, Convergence, Positive and Negative Parallax are just a few of the terms explained by the folks at 3DFocus on the glossary of terms section of their website. Check it out 

3D TV Prices are Going to Drop this Holiday Season by a Minimum of $200 - If you're holding out on buying your first (or second!) 3D TV, your patience could soon pay off -- literally.  According to a new Retrevo study, the price of 3D TVs is going to drop.  In fact, we could see big-screen 3D TVs (think 47" or 50") priced a few hundred dollars less around the holiday shopping season.  Read On.

3D 'Motion Pictures' From The Civil War - Here are some animated stereoviews from the Smithsonian's Photographic History Collection celebrating the 150th anniversary of the Civil War in stereoscopic (no special technology needed to view these). To show the images in 3D, the web site is flickering the right and left sides of the views. Your eyes and brain will collaborate to give the sense of depth. The captions are transcribed directly from the back of the stereoview card. See them here 

The World's First 3D Lasik and First 3D Cataract Surgery Performed - A doctor in Tennessee became the first surgeon in the world to perform a 3D LASIK procedure, and the first to perform a 3D cataract surgery using 3D glasses and a high-definition, microsurgical system which provides a stereoscopic and signal-enhanced view of the entire surgical field.  It allows the surgeon to achieve more precision and accuracy with the laser focusing of the eye, and thus improves the quality of LASIK and cataract surgeries, and the visual outcome for the patients. Read on 

New PassmoreLab Short Films - Check out the latest announcement on 3DeeCentral.com about new short films from PassmoreLab - blog.