August  2011
In This Issue
PassmoreLab News
Nintendo 3DS - Sunday Jog
Memphis High Now in 3D
Latest on 3D Blu-ray Sales
3D Broadcast Channels
Miscellaneous 3D News
Join Our Mailing List!
Quick Links


PASSMORELAB Social Networks links: 

Find us on Facebook
Follow us on Twitter
View our videos on YouTube
PassmoreLab Logo2

To say that the global success of 3D cinema in 2011 has been extraordinary would be an understatement.   This is turning out to be another banner year for 3D at the box office.  Although it only played on a little over 3,000 3D screens, 3D accounted for 43% of the over $1 billion in global sales of Harry Potter And The Deathly Hallows: Part 2 ranking it as the ninth film in history to reach the billion dollar milestone (it is now Warner Bros' biggest international release).  Another 3D release, Pirates Of The Caribbean: On Stranger Tides, passed the $1 billion mark earlier this summer.   


Michael Bay's 3D blockbuster Transformers: Dark Of The Moon has been a box office juggernaut and is expected to cross the $1 billion mark by next weekend.  However, it wasn't even Paramount Pictures' biggest film of the weekend.  The studio's other 3D flick, Marvel Studios' Captain America, brought in nearly $25 million this weekend putting its gross at $170 million in less than two weeks since its release.  With more and more 3D "tent pole" films slated for release by the major studios, expect this box office record breaking trend to continue. 


On the home entertainment side, consumers are finding that 3D is one of the funnest concepts since color television.  Based on recent sales reports for 3D Blu-ray, those consumers that have adopted 3D in their homes are hungry for content and have been buying up new 3D discs as soon as they become available.  The growing number of 3D Blu-ray titles combined with the large installed base of 3D-capable Blu-ray players (as well as the rising sales of 3D-ready televisions) will cause sales to sharply accelerate in the second half of 2011.

"Glasses-free 3D" handheld devices are here to stay and will change the way 3D content is delivered to consumers.  With the recent a launch of the Nintendo 3DS, the HTC Evo 3D and the forthcoming LG Thrill and Samsung Galaxy 3D, get ready to see a lot more 3D content for mobile devices.  Along this line, PassmoreLab is continuing to establish itself as the leader in 3D music videos.  With recent 3D projects for Osaka Popstar, Slash, Linkin Park, Plain White Ts and now Memphis High, PassmoreLab is becoming the "go to" 3D company for music industry executives and artists.

On the Museum and Science Center front, PassmoreLab is very excited to announce our relationships with content distributors: CineMuse and K2 Communications.   Both companies specialize in the distribution of films to the museum, planetarium and science center markets worldwide.   K2 will be distributing Inner Earth and CineMuse will handle institutional distribution of Physics of Surfing, Microworlds, The Extreme Nature of Bats, Fuzzy Baby Animals and Ocean Voyagers 3D.  More information about CineMuse and K2 will be coming soon from PassmoreLab.

For more information visit and/or contact:


PassmoreLabʼs 3D Short Film Sunday Jog Available on Nintendo 3DS Handheld Device
NintendoNintendoPassmoreLab has teamed up with Nintendo of America to announce the release of Sunday Jog on the Nintendo 3DS handheld device.  PassmoreLab's latest 3D short film premiered on July 21 on Nintendo Video, a digital store for Nintendo 3DS owners.

Since its launch on March 27, 2011, the Nintendo 3DS has taken the gaming market by storm, dazzling consumers with its autostereoscopic 3D technology that incorporates parallax barriers for a seamless glasses-free experience.  In its first three months, the 3DS sold 3.61 million units and the 3DS's download center, the Nintendo eShop, has had over 300,000 3D game and movie downloads, the largest on-demand library of 3D content.

Sunday Jog blends cute animation and sound with dark, satirical themes pointing at societal absurdity and global warming.   "It seems like everyone is striving for photo realism these days.  When we originally began developing this project, we were looking to create a fun stereoscopic piece with basic graphics and a retro feel," said Greg Passmore, CEO of PassmoreLab.  "The finished product is an animated action film that pays tribute to the classic 1980s arcade games."  SEE MORE .
PassmoreLab Adds 3D to Pop Sensation Memphis High's Hit Song Criminal Love
Memphis HighPop sensation Memphis High's latest music video, Criminal Love  is now being converted to stereoscopic 3D by PassmoreLab.

PassmoreLab is well versed when it comes to 3D music video production and has positioned itself as the "go to" company for bands and artists that want to distribute content through the very latest 3D delivery platforms.  PassmoreLab recently teamed up with Grammy-Award winning, Linkin Park to convert the videos for Iridescent   (from the Transformers 3 soundtrack) and Waiting For the End into 3D.  PassmoreLab has also worked on 3D music videos for recording artists such as Slash, the Plain White T's and Osaka Popstar.  "With the recent availability of new handheld 3D devices, band managers and labels are seeing 3D as a visual innovation that can transform a music video from primarily a marketing device used to promote record sales into a brand new form of consumer entertainment," said James Humann, Executive Producer with PassmoreLab.

This is the first time the duo of 16-year old Witt McKay and 17-year old Grant Vogelfanger will be presented in full stereoscopic 3D.  Thanks to power management company The Collective, Memphis High is being touted as the "next Jonas Brothers" (notably, the 2008 3D film documenting the Jonas Brothers' Burning Up concert tour went on to gross over $23 million in worldwide sales).  The 3D music video for Criminal Love is now available for digital distribution through PassmoreLab on multiple platforms including mobile devices, video on demand, television broadcast and theatrical.  Licensing info. Read Full Press Release.


U. S. Consumers Like 3D Blu-ray
 Nielsen VideoScan data indicates that US Consumers like 3D Blu-ray - Counting feature films (159 million) and non-movie content, a grand total of 1.75 million Blu-ray 3D ("BR3D") units were sold at retail in the first twelve months of the format's life, according to an IHS analysis of Nielsen VideoScan point-of-sale data.  Another 1.7 million units sold as part of bundling deals.

"Once [consumers] have 3D in the home, they love it and are hungry for content, snapping up BD3D movies as soon as they become available.  Sales reached this high level despite the fact that the number of BD3D titles on the market was relatively small compared to non-3D Blu-ray," said Jan Saxton, senior analyst, film entertainment, for IHS.Reports  


Blu-ray graph 

A total of 93 BD3D titles were expected for release in the United States during 2010 and 2011, the first two calendar years of the format's availability.  In comparison, 448 Blu-ray titles were released during that format's first two years in the market.


Even with the format's limited number of titles, a total of 507,293 BD3D discs were sold in 2010, comparing favourably with the 363,000 2D Blu-ray units sold in that format's launch year of 2006.


The major reason for the limited number of BD3D titles on the market is the relatively small quantity of 3D titles released theatrically in previous years, according to IHS.  However, this is rapidly changing.  There were 23 theatrical 3D releases in 2010, and virtually all the big tentpole movies this year are being given the 3D treatment, which will allow the release of more 3D titles in 2011 and the following years.  Additionally, studios are already converting some of their major hits from the past 30 years for theatrical re-release in 3D, like Star Wars and TitanicRead On

 Content is KING!  So Where Are All of the 3D TV Channels?
With the talk of 3DTV's increasing in acceptance and the high projected sales numbers; everyone keeps asking the question "where are all of the 3DTV channels?"  We at Passmorelab took some time to put together a list of 3DTV channels that we are aware of (to add additional channels we may have missed, please email us here):


Provider: FOXTEL
Channel name: FOXTEL 3D

Provider: RedeTV
Channel name: Rede 3D

Provider: Bell TV
Channel name: 3D HDTV  


Provider: CanalSat
Channel name: Canal+ 3D


Provider: Num�ricable
Channel name: Ma Chaine 3D

Provider: Welho
Channel name: 3D-TV

Germany / Austria
Provider: Sky Deutschland
Channel name: Sky 3D

Provider: Videocon d2h
Channel name: Active 3D

Provider: UPC
Channel name: Eurosport 3D

Provider: Sky
Channel name: Sky 3D

Provider: Sports 5
Channel name: Sports 5 3D

Provider: Sky Sport 3D Italia
Channel name: Astra & RAI

Provider: Harmonic
Channel name: Redlight 3D

Provider: BS11
Channel name: BS11 3D


Provider: J:Com

Channel Name: J:Com 3D

Provider: Skylife
Channel name: Sky 3D  

Provider: SES ASTRA
Channel name: Astra 3D

Provider: SES ASTRA
Channel name: Sisvel 3D



Provider: SES ASTRA
Channel name: Brava 3D


Provider: SBS/Ziggo 

Channel name: Ziggo 3D


Provider: UPC

Channel name: Eurosport 3D


Provider: Telef�nica
Channel name: Movistar 3D

Provider: n
Channel name: nShow 3D  

Provider: Astro SA

Channel name: NEXT Man 3D


Provider: Astro SA

Channel name: NEXT Lejdis 3D


Provider: Astro SA

Channel name: NEXT Young 3D



Provider: Meo

Channel name: meo 3D


Provider: Son Zon Cabo

Channel name: Zone 3D

Provider: Al Jazeera
Channel name: Al Jazeera 3D  


Provider: NTV-Plus

Channel name:  NTV-Plus 3D


Provider: Canal +

Channel name: Canal + en 3D



Provider: Etisalat
Channel name: Al Jazeera 3D


Provider: Du
Channel name: Du 3D

United Kingdom
Provider: Sky Digital
Channel name: Sky 3D

Provider: Sky Digital
Channel name: ITV 3D


Provider: Virgin Media

Channel name: Virgin 3D

Provider: SES ASTRA
Channel name: Penthouse 3D HD

United States
Provider: DirecTV
Channel name: N3DTV

Provider: Directv
Channel name: 3Net

Provider: Comcast
Channel name: Xfinity 3D

Provider: ESPN
Channel name: ESPN3D

Top news for this month

Legend3D Sets the Transformers 2D-to-3D Conversion Record Straight - Transformers: Dark Of The Moon is providing the best endorsement ever for 2D-to-3D conversion.  Until recently, everyone thought this latest installment in the Transformers mega-franchise was shot entirely in 3D.  However, the truth is San Diego's Legend3D provided 2D-to-3D conversion for over half of the film.   Along with endorsing Legend3D's expertise, it should also prove to the industry that quality 3D conversion can be as good as 3D camera capture, if not better ... except that no one seems to be listening.  No major news outlets have picked up the July 19 Variety article correcting everyone's assumption that Transformers was shot in native 3D?  Read On.   


Linkin Park 3D - As reported last month, PassmoreLab teamed up with Linkin Park and Warner Bros. Records to announce the 3D release of the Linkin Park's latest music video, Iridescent .   The song is on the soundtrack of the number one box office film Transformers: Dark of the MoonRead the Full Press Release on Marketsaw.  Also, we recently learned that the previous Linkin Park music 3D video produced by PassmoreLab Waiting For the End 3D won an Honorable Mention Award at the July 2011 National Stereoscopic Association Annual Meeting.

SamsungSamsung prepping Galaxy 3D mobile phone for Q4 launch - Samsung could be next to offer a 3D smartphone with the Galaxy 3D.  Samsung's first 3D handset will feature a 4.3-inch 3D LCD display, HD TV-output, and dual 8-megapixel cameras for capturing 3D content.  By contrast, the HTC Evo 3D and LG Thrill 4G offer a pair of 5-megapixel cameras.  The Galaxy 3D may also be one of the first handsets to feature Samsung's new dual-core Exynos processor, with speeds expected to be at 1.2GHz. Read On.


Discovery Inks First International 3D Deals in Japan and U.K. - Discovery Networks International has signed its first 3D deals outside the U.S. and will be providing 3D content to BSkyB and Virgin Media in the U.K. and J:COM in Japan.  The first content is scheduled to begin airing sometime in August on BSkyB's 3D channel and Virgin's 3D VOD platform and will include natural history, engineering, extreme sports and crime documentary programming.  Read On  

 CEO Barry Sandrew (Legend3D) exclusive interview explaines the process of converting Transformers 3 and his feelings about CBS' conversion plans - Following the recent announcement that Legend3D converted half of Transfomers 3 to 3D, CEO Barry Sandrew exclusively explains the processes behind converting parts of a film that some are saying is the biggest 3D visual spectacle since Avatar. During the interview, Barry Sandrew also reveals his feelings about CBS converting parts of their back catalog and why conversion will always be part of films shot in stereoscopic 3D.  Read On.     


Confused by all of this 3D terminology talk?  Hyperstereo, Hypostereo, Convergence, Positive and Negative Parallax are just a few of the terms explained by the folks at 3DFocus on the glossary of terms section of their website. Check it out 


3D TV Prices are Going to Drop this Holiday Season by a Minimum of $200 - If you're holding out on buying your first (or second!) 3D TV, your patience could soon pay off -- literally.  According to a new Retrevo study, the price of 3D TVs is going to drop.  In fact, we could see big-screen 3D TVs (think 47" or 50") priced a few hundred dollars less around the holiday shopping season.  Read On.


3D 'Motion Pictures' From The Civil War - Here are some animated stereoviews from the Smithsonian's Photographic History Collection celebrating the 150th anniversary of the Civil War in stereoscopic (no special technology needed to view these). To show the images in 3D, the web site is flickering the right and left sides of the views. Your eyes and brain will collaborate to give the sense of depth. The captions are transcribed directly from the back of the stereoview card. See them here 


The World's First 3D Lasik and First 3D Cataract Surgery Performed - A doctor in Tennessee became the first surgeon in the world to perform a 3D LASIK procedure, and the first to perform a 3D cataract surgery using 3D glasses and a high-definition, microsurgical system which provides a stereoscopic and signal-enhanced view of the entire surgical field.  It allows the surgeon to achieve more precision and accuracy with the laser focusing of the eye, and thus improves the quality of LASIK and cataract surgeries, and the visual outcome for the patients. Read on 

New PassmoreLab Short Films - Check out the latest announcement on about new short films from PassmoreLab - blog

PassmoreLab is San Diego-based stereoscopic 3D studio that specializes in 2D-to-3D conversion, native 3D production and 3D distribution.  The company's California facilities include a full 3D production studio, post production suites and optical and software development labs.  PassmoreLab's state-of-the-art 3D conversion technology has been used on major Hollywood films since 2009.   As an independent film production company, PassmoreLab produces its own 3D films including science and nature shorts, broadcast television programming, and documentary and feature films.  The company also focuses on 3D production for music videos and has worked with several high profile artists such as Slash and Linkin Park.  PassmoreLab operates a separate distribution/sales office in San Diego that specializes in the licensing of 3D content to independent theaters, science centers, museums, planetariums, 3D television broadcasts and 3D mobile devices.  More at 



Michael Williams, Director of Content and Distribution

(562) 533-0453


James Humann