Patience Fairbrother is Vice President, Talent Attraction at Development Counsellors International (DCI), where she oversees the place-marketing agency’s Talent Attraction practice area and thought leadership.
Previously at DCI, Patience served as Vice President, Brand & Digital Strategy, overseeing a team of strategists, designers and content experts to bring destination brands to life in digital spaces. She has spearheaded more than a dozen talent attraction, economic development and tourism brands and websites designed to drive leads, visitation and relocation.
In 2023, Patience switched gears to focus exclusively on the exciting, evolving world of talent attraction marketing to help communities attract the workforce of the future. Patience also serves as co-chair of DCI's Diversity, Equity & Inclusion (DE&I) initiative.
Patience’s work has been recognized in the Summit Creative Awards, AVA Digital Awards, Horizon Interactive Awards, International Economic Development Council (IEDC) Excellence in Economic Development Awards, and MarCom Awards. She has been a featured speaker on place marketing research and best practices at conferences including Young, Smart & Local, Destinations International, ECONOMIX, and the Society of American Travel Writers (SATW) Annual Conference, and in communities from Buffalo to Birmingham.